Adverts and content – a lot of people are like: Or Because the advertisers, the adverts, the “content marketers” just don’t get it. We get the huge flux around the Superbowl and Christmas for example, some good, some bad, but the majority of the year adverts and content are created without persona development, identification or […]
The psychology and art of storytelling Read More »
A roundup of our recent press coverage, which highlights our unique market position as a provider of knowledge & services for businesses. You may have noticed a recent increase in media coverage featuring Business.com. This coverage is really the culmination of the work we’ve been doing over the last 2 years building the next generation
Business.com’s Recent Media Coverage – business.com Read More »
Ads are still the primary way that bloggers try to make an income online. But is it really the best solution? Probably not. There seems to be a common perception (among newer bloggers in particular) that the best way to make an income with a blog is to write content and then put some kind
Don’t Put Ads on Your Blog Read More »
Have you ever been convinced by a celebrity you are following on Instagram to buy something? We’ve all been there. When it comes to products and services, you as a consumer tend to follow suggestions from what you consider your inner circle—friends, family, and sometimes, your favorite social media star. Marketers know this all too
How Micro-Influencers Can Affect Your Online Business Read More »
I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not one of them. Why? Your homepage is a hub. It’s a jump off point to the rest
Where to Drive Paid Traffic Read More »
Your brand is the core of your marketing strategy and your business. It may be challenging to deliver your branding message with limited resources, but that doesn’t mean it’s impossible, thanks to the limitless tools available on the internet. Wisely focusing your marketing efforts and resources on some of the most crucial elements of your
Branding With Limited Resources Read More »
