Outlaw! It’s the creative brainstorming game marketing communications companies often play to encourage participants to come up with ideas for new products and services, and ways to change the way their businesses work for the better. It simply asks the participants to come up with ideas and innovative answers to the question: “What would you […]
Let’s play “Cookie Data’s Illegal”: Your move – Econsultancy Read More »
Taking your social media advertising approach to the next level after already mastering the craft So, you have built a thriving career specialising in the use of social media as a leading digital advertising and marketing strategy. Getting into a field like this, at this point in time, is a fantastic accomplishment, because even though
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown. Recent work from the agency includes campaigns such as HSBC’s We Are Not an Island and BT Sport’s #Unscripted. We caught up with Hulbert to ask her the usual questions and get an insight into her day-to-day. Please
A day in the life of… Pip Hulbert, CEO at Wunderman Thompson UK – Econsultancy Read More »
I’ve laughed at this cartoon for years. It was originally created by Gary Larson of The Far Side and captioned “The four personality types” – the job titles were added later. But they so beautifully demonstrate the perceptions that we have about each other, clients included. Four years client-side after a long career in creative agencies
What agencies should know about clients (but probably don’t) – Econsultancy Read More »
Andy Whatley is SVP of Business Development at Instreamatic, an interactive voice-enabled audio advertising platform. A veteran of the radio marketing industry, Andy Whatley is now responsible for building out partnerships with brands and publishers for Instreamatic and helping to realise the next generation of audio advertising. Econsultancy caught up with him to find out
On Sunday night, embattled pharma firm Purdue Pharma filed for bankruptcy. The maker of the painkiller OxyContin has been facing lawsuits from an estimated 2,600 government entities and other groups and had struck a tentative deal to settle many of them for somewhere between $10bn to $12bn. The lawsuits allege that Purdue was largely responsible
Earlier this year, social media marketing agency Social Chain created a new agency entirely dedicated to the production and distribution of brand podcasts. Since its launch in early 2019, Cast Chain has produced a number of successful podcasts, including ‘Behind Closed Doors’ for online fashion retailer, Pretty Little Thing, which went straight to the top
The key is “it really needs to stand out” – Econsultancy Read More »
Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or maintain that top spot? By utilizing outside traffic sources like
Utilizing Google Shopping Ads to Drive Traffic to Amazon Read More »
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my
A day in the life of… Damon Westbury, Interim Managing Director for EBX – Econsultancy Read More »
geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least
How Brands Can Respond to Rising Risks of Boycotts Read More »
