NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social […]
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This in-depth briefing will explore how a convergence of technological developments and new audio formats has prompted the “audio renaissance”, as well as why digital radio is enjoying record revenue levels in 2019. It will also look at how new audio media like podcasting changed what listeners have come to expect from audio advertising, and
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21 Views | Read Time 3 minutes | Digitization has led to unprecedented changes to advertising and marketing landscapes. As the world is now moving from TV to the internet, we see a billion minds and viewpoints online, and brands need to interact and engage with them to make the best out of those billion
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How Email Campaigns Can Help Your Post-Purchase Marketing A purchase experience isn’t over after a payment has been finally made: ensuring your customers can enjoy decent post-purchase support is equally important for your brand reputation. An occasional visitor who has got a satisfactory shopping experience at all purchase stages is more likely to turn into
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The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers have become accustomed to. Specifically, most marketers will find it very difficult if not impossible to reliably and consistently track users as they traverse the web, hampering their ability to target them. Or will they? If
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By Nkiru Asika We used to think of subscriptions as mostly for newspapers and magazines, but today you can subscribe to get makeup from Birchbox, mental health counseling from Talkspace, entrepreneurial wisdom from Mixergy, or even a coffee subscription from Burger King. Subscription-based companies have become increasingly competitive as more companies are introducing subscription-based models
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Let’s imagine that you’ve decided to buy a new laptop. What determines your first steps on the way to the purchase? Where do you go to get the essential information? How do you define the budget? What web sources would you visit to buy the laptop? And finally, would you prefer to shop online or
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Steps to Get Instagram Influencer Marketing Right Influencer marketing can be a great way to get your product to a new audience in the digital age. It can be more budget-friendly than traditional advertising, and it is very effective because people view influencers as friends who can be trusted to suggest the right products. If
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How to Advertise on Social Media as a Solopreneur Digital advertising in large companies and agencies are massive undertakings. Typically, there’s a lot of planning, a huge budget, and a different team, or at least a different person, to handle each area – campaign strategy development, content writing, creative design, and analytics. It’s a lot!
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Perhaps the best ad blocker for iPhone and iOS What is ad blocking? Although ad blocking technology has existed since the introduction of iOS 9 a few years ago, not many people have taken advantage of it. Many simply do not know that they can block ads in Safari, and most apps overcharge for what
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