Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the first page. In the rush to measure everything, I find many are inadvertently limiting their opportunities. They fail to grasp the invisible attribution model of link […]
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Preparing For The Holidays With An Inbound Marketing Campaign by Guest | August 29, 2019 Author: Marcus W K Wong It’s no secret that the key to a successful inbound marketing campaign is preparation. Unlike the jolly good shoppers who can just go out on the last night of Christmas for that last-minute holiday shopping,
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Spike Jonze’s ad for the Apple HomePod The magic trick that doesn’t involve CGI You might have seen Apple’s ad for the HomePod (above). While it is longer than usual, I think it’s worth a watch. The premise is simple. It’s visually stunning. It almost feels like magic, until you realise very little CGI is
Leo Rayman is the founder and CEO of Grey Consulting, the consulting arm of advertising and marketing agency Grey Global Group. Prior to taking on the role in August 2018, he was Chief Executive of Grey UK. Econsulancy spoke to Rayman to find out what his role has involved since founding Grey Consulting, how he
A day in the life of… Leo Rayman, CEO at Grey Consulting – Econsultancy Read More »
A month after removing visible ‘likes’ from posts, Instagram has announced another significant trial it will be conducting on users. If you have a scroll through the Instagram app in its current iteration, you’ll struggle to get past three or four posts without encountering an advertisement or sponsored post. In Instagram Stories, the situation is
Instagram is trialling back-to-back ads on Stories as of this week Read More »
Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen. In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make their mark. From Dollar Shave Club to Glossier – DTC has become synonymous with success. But why is this
An introduction to direct-to-consumer brands and their marketing – Econsultancy Read More »
Experiential marketing can end up feeling like a PR stunt, with many brands guilty of creating flashy but ultimately forgettable brand activations. In contrast, the very best examples of experiential marketing tend to include an element of education, whereby consumers are able to learn about a brand or its product (plus the value of it)
Four of the best conceptual experiential marketing examples from 2019 – Econsultancy Read More »
Google AdWords Click Fraud Can Drain Your Advertising Budget – How to Prevent it According to an article published in the New York Times, click fraud operators can cost as much as $6.3 billion in lost advertisement revenue. That report was published in 2014. More than 5 years later, the revenue loss caused directly due
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3 Important Tips to Promote YouTube Channel YouTube has become a must-have marketing strategy to reach most of your customers. Being the second largest search engine, it has over 3 billion searches per month. And those who haven’t utilized YouTube marketing to engage more customers are leaving a decent amount of sales on the table.
Greg Coleman has experience leading Yahoo! global sales from 2001 – 2007, as president of The Huffington Post, and president of Criteo during the compnay’s $1.69 billion IPO. Now chairman of the board at LoopMe, the AI-driven advertising platform, we caught up with Coleman to find out what a day in his life entails. Please
