Online advertising is an essential tool in your marketing arsenal. Not doing it yet? Then you must be thinking whether you should do it or not, because brands of all sizes, even places like KFC and McDonalds, are advertising online. While online advertising is extremely beneficial for any business, there are some disadvantages that you […]
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How to Leverage Instagram to Grow Your Cannabis Business Out of all the social media networks available, Instagram is the one that cannabis companies need to be focused on. It’s where the most users are and it’s the network that will allow you to use creative visual content to grab attention. Traditional advertisements will not
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As Björn Karlström, Product Manager at Bannerflow, points out in this interview, display advertising hasn’t always been know for its creativity. Yet why shouldn’t creative efforts match targeting know-how? Who better to hear from about how adtech can help than a product manager at a creative management platform. Here’s Karlström to tell us more about
Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again. However, remarketing allows you to reach out to those prospects who are
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The application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant value for advertisers. This is particularly true for out-of-home where data driven planning and dynamic activation can deliver material performance improvements. However, in rushing to embrace this opportunity, it is critical that the industry holds itself to the very
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How to Quickly Validate Your Product or Service Online Sometimes you need to make sure a particular product or service has potential to perform well in terms of sales before you invest any amount of time and money into it. While SEO is attractive because it can drive traffic around the clock and you aren’t
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Success Tips for 2019 From a Digital Marketing Agency in Melbourne When it comes to announcing your brand’s existence and identity online, it really is a rollercoaster of business tactics, trend prediction, divining the mood of your target public, and, if we are being 100% hones, sheer, dumb luck. With all of those, and many
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Today’s interviewee works at boutique mother and baby brand Jojo Maman Bébé. Emily Palgrave-Davies is Performance Marketing Manager, driving traffic to all that cute clothing. She gives us some great insight into working with biddable media on the client side… Hi Emily. Please describe your job: What do you do? Emily Palgrave-Davies: I head up
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Can You Really Buy YouTube Views in 2019? YouTube content has become the backbone of countless brands who want to reach potential customers. Just like how you’d want your SEO efforts to result in first-page rankings, you’d also want to show up in the trending list of your target audience. This increases your video’s exposure
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Using Social Media To Promote A Plumbing Business A huge part of digital marketing is using social media. It is true even for plumbing businesses. In the past, most plumbing companies relied on regular advertising methods. Nowadays, you need to be present online. Just ask plumbing experts of Melbourne and you will always get the
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