“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience. It gives them more choice and control. […]
Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control Read More »
AT&T CEO Randall Stephenson says that he expects to see significant growth in their SVoD business as their DIRECTV business declines. Stephensen empasized that the declining subscriber numbers for DIRECTV was something they always expected. “The traditional linear we expect to continue to decline,” he said. “We expected that when we bought DIRECTV.” Stephensen says
AT&T CEO Expects Significant Growth in SVoD as DIRECTV Declines Read More »
Reddit announced a new $300 funding round valuing the company at an astounding $3 billion. The valuation is amazing considering that Reddit has been around for quite a while and is presumably past its high growth phase. Reddit was founded in 2005, a year after Facebook and a year before Twitter. Half of that investment
New Funding Round Values Reddit at an Astounding $3 Billion Read More »
AT&T CEO Randall Stephenson defended AT&T’s aggressive 5G E marketing following the filing of a lawsuit by Sprint. During the recent Consumer Electronics Show in Las Vegas, some of their competitors criticized them, saying AT&T is “slapping 5G stickers” on upgraded 4G phones. Stephenson says that 5G Evolution (5G E), represents new technology that they
AT&T CEO Defends 5G Evolution Marketing Following Sprint Lawsuit Read More »
Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is encouraging people to send in a photo of any pizza, even if you made it yourself, and it’s system will determine what type of pizza it is and give you ten points
Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign Read More »
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy. I think their
OTT is the Next Step in the Digital Revolution for Media Buyers Read More »
The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid experience, the advertising experience needs to be incredibly compelling,” says Cadogan. “We wanted to make sure that we
OpenX Moves to Google Cloud to Leverage 5G Innovations Read More »
In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other channels. It is the communication tool that has worked seamlessly for all your prospects. Email marketing is a dynamic, paradigm-shifting field with a rich scope of innovation. Through 2017 and 2018, it has fostered diverse trends
One of the keys to making money with Facebook ads is to create and test 100 Facebook ad sets per day, says Kevin David who has become a successful entrepreneur by utilizing this strategy. David explains precisely how he increases spending on the profitable ad sets and shuts off the unprofitable ad sets using automation
Kevin David Reveals His Proven Method for Making Money With Facebook Ads Read More »
“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America Sales at WideOrbit. “The more complex the sale, the more complex the buy, the harder it gets.” Susie Hedrick, SVP Sales, North America at WideOrbit, recently discussed the challenges of
Cross-Media Campaign Execution is a Pain Point for Media Companies Read More »
