adwords bids

A Closer Look At Smart Bidding In AdWords

November 20, 2017 Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year.  If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill.   But, what if I told you there was a way to free up some […]

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Google’s Maximize Conversions Bidding Strategy

June 23, 2017 Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having

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