AdWords keywords

The middle ground for single keyword ad groups (SKAGs)

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the word, SKAGs appeared to offer much. In […]

A beginner’s guide to using negative keywords in PPC

AdWords keywords, keyword match types, Negative Keywords, negative match keywords, Negative Matching, PPC, PPC keywords, SEO BLOG / Good To SEO

Let’s set the scene. You’ve signed up to Google Adwords, entered your payment details, maybe even created a few ads and got to grips with the different types of matches for keywords. You may even have gone ahead and sent your ads live. Easy enough. But you are fully aware that it doesn’t end there.

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