NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to […]
How to Track & Improve Your ROI Read More »
The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on
9 Mission-Critical Lead Generation Metrics You Need To Track Read More »
Google recently announced at Google Marketing Live 2019 some changes to bidding and conversion controls for Google Ads. Many advertisers will welcome these changes as they provide a bit more flexibility and user control. The four main changes are briefly discussed below. One of these changes just went live across all accounts. On June 6th,
New Google Ads Bidding & Conversion Options Read More »
Well, December 13th was a good day for me. It was my birthday – had a great time with my family and a chocolate peanut butter pie! Google also announced the option to pay for conversions with display campaigns. For many, this is a welcome new bidding feature that may encourage people to re-examine how
New Conversion-Based Bidding For Google Display Read More »
Paid search marketing is known in the marketing and advertising industry by many different names (and abbreviations). Search engine marketing (SEM, which can include SEO), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types, such as Google
What is paid search (PPC) and why do you need it? Read More »
Over the years, many companies have debated whether you should or should not bid on your own brand terms. Some article suggests you should not waste your money and others believe it is a no-brainer. In a previous article Why Brand Ad Campaigns are So Important, I discussed the reasons why you should bid on branded
What Happened When We Paused PPC Brand Campaigns Read More »
As every digital advertiser should know by now, AdWords has officially rebranded to Google Ads. Whether you are pro-change or anti-change with Google’s advertising services, there is one certainty – You have to change regardless. That in mind, there have been a ton of updates recently with name changes, new offerings, shuffled offerings, the completely
Using Automated Rules in Google Ads Read More »
July 18, 2018 In a previous article Dynamic Search Ads for Beginners, Shannon discussed different reasons you might want to use Dynamic search ads (DSA) and how to set them up in your account. In this post, I am going to discuss some advanced ways to use Dynamic Search Ads in your account. Why Use
Dynamic Search Ads for Advanced Users Read More »
Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if your ads end up on fake/spam websites, it hampers your brand’s reputation. Click To Tweet The Methbot report, released by WhiteOps, explains how Russian fraudsters led
11 Trusted Ways to Stop Ad Fraud and Get the Most Out of Your Ad Spend – Read More »
It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades. Mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses evaluate their
