AdWords

Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses

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Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. After two decades, Google is retiring AdWords and DoubleClick names and rebranding them instead. They are also being reorganized in order to better showcase their capabilities and growth trajectory. […]

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How to transfer insights from search to social campaigns

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When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and optimize each channel with insights you wouldn’t get by keeping things in silos. Search is all about capturing

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New AdWords Tools For Physical Store Advertising

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June 18, 2018 Buying in-store is still a big deal for shoppers, and Google has announced a few cool new tools to let physical retailers target those shoppers heading to the stores. These initiatives are coming on the heels of research reporting nearly 80% of shoppers are willing to buy in-store when the items are

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Four ways you can use AI to optimize your AdWords campaigns

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Artificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which marketers need to approach search advertising. In addition to AdWords itself incorporating AI into its framework, new opportunities are arising that can give marketers an

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Using the new Google AdWords dashboard

AdWords, Google, Google AdWords, paid search, PPC, search engine, Search Engines, SearchEngineWatch, SEO, SEOs /

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there have been many changes to the AdWords dashboard and a revolution in the other tools and software you can use

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How Dynamic Search Ad campaigns could unlock SEO success

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With marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data sharing in order to deliver the most efficient digital campaigns that tie back to overall client KPIs. This article aims to cover just one of the ways to use PPC

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A beginner’s guide to paid search

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In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to invest in.  In this beginner’s guide to paid search we will share: A detailed explanation of the fundamentals of paid search Tactics used by

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Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs

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Google is changing into an increasingly intuitive and rich feature-led tool in 2018. Gone are the days of typing a phrase into the engine’s search box and simply clicking through to a high-ranked website. Today, whether it’s responding to a question in an answer box or prompting us to make a restaurant reservation after a

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