Today I’m going to talk about how to use a little-known tool called Dux Soup, which is a lead generation tool for LinkedIn, to help you prospect and grow your business in terms of sales and recruiting. Dux Soup is an awesome tool that costs $15 a month. I learned about it from a friend in a […]
How to Use Dux Soup on LinkedIn to Scale Your Recruiting Efforts Read More »
Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in AdWords. This tactic has its benefits because your competitors are attracting prospects via Search that would surely make a good fit for your business, and in some cases they may already
March 22, 2018 It can be difficult to find new things to test out. Whether you’re working with an older account or one that is conservative in new ventures, geo modifier ads can be a great way to test something new within the familiar form of ad copy testing! This is a great way to
February 12, 2018 If you are feeling the surge toward automated bidding but are unsure of where to begin, you are in good company. Whether it’s a client’s uncertainty or your own, handing over the reins of power is unsettling. However, don’t let feelings of doubt hold you back. AdWords experiments provide an opportunity to
Testing New Bidding Strategies Through AdWords Experiments Read More »
Today’s ad platforms can have even the most experienced PPC marketers spending more than intended. Campaign settings, rules and other factors change over time, which can have substantial impact on your campaigns. For example, starting October 4th, 2017 Google announced they could spend up to two times your daily budget. If you’d been sitting calm
3 Ways You Could be Unknowingly Wasting Ad Budget Read More »
UPDATED! This list of resources was expanded and updated for 2018 to include six new ad networks. There’s no doubt about it — Google and Facebook have become the most popular advertising platforms. Over 3 million businesses advertise on Facebook and 1.5 million businesses are advertising through Google AdWords. But just because these two giants are the most used platforms for online advertising, doesn’t
50 Ad Networks that Will Open Up New Channels of Growth in 2018 Read More »
Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming and expensive process. But there is a way to achieve this despite a limited budget
6 AdWords metrics you should optimize for better ROI Read More »
In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go
Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post
Every company wants to have a successful ad campaign. Unfortunately, most don’t have the big budget necessary to compete with major companies. But that doesn’t mean you’re stuck with a losing marketing campaign. It just means your company has to be more creative and determined. If you’re using Google AdWords, you have to narrow down your
5 Tips for Making the Most of Your Google AdWords Budget Read More »
