October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, […]
Prevent costly errors with AdWords by not falling foul of these classic AdWords mistakes Google AdWords is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up wasting hundreds, if not thousands of dollars each month as a result of inadequate account
Facebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. These are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms. Facebook and
How to optimize your ad campaigns for consumer behavior on Facebook and Google Read More »
September 29, 2017 Over the past week or so, I’ve spent quite some time thinking about the future. Not my future per se, but rather the future of digital advertising. A few months ago, I was perusing LinkedIn, catching up on some industry blogs since being out for three months (See It Takes A Village: Keeping
Google Data Driven Attribution And The Future Of PPC Read More »
If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to your business underneath your main ads as shown in the example below: Mobile Browsing Is Increasing – Location Ads Can Be
Supercharge Your Ads With Adwords Location Extensions Read More »
Smart Insights Alert: The new tools include a single multi-country feed If you’ve ever run an AdWords campaign you’ll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with supplemental feeds A single multi-country feed modification of your product data from the content API
Get your Adwords campaign in front of your competitors with a limited budget As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One of them could be social media. You might also use search engine optimization (SEO) services,
PPC techniques for businesses with a limited budget Read More »
Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. Source link
The Powerful Guide to SEO for Startups and Small Businesses Read More »
Information overload: The condition when a marketer has so much information they can no longer manage or interpret it easily, causing them to basically go numb to their analytics reports. Secondary conditions include ignoring marketing data entirely, making poor decisions, and getting generally disappointing results. You might not know it to look at them, but
How to Set Up a Killer Google Analytics Dashboard Read More »
PPC tips and strategy to enhance your AdWords campaign What comes to your mind when you think about AdWords? Perhaps, a lot of data, excel sheets, and analysis. When I think about AdWords, I usually think about a customer’s choice and their range of options, as if they were buying a burger at McDonalds. Economists
Rolling AdWords like a professional basketball player Read More »
