Agencies

A day in the life of… Head of Data & Analytics at The Specialist Works – Econsultancy

We’re always pleased to feature data specialists on the Econsultancy blog. Today, we have James Olney, Head of Data & Analytics at media agency The Specialist Works, who is going to take us through a typical day in his life, from the skills he needs to his favourite campaigns. Remember, if you’d like to appear

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A day in the life of… the Founder of Up Hotel Agency – Econsultancy

David Ohandjanian is founder of both Adao, a digital agency, and Up Hotel Agency (which offers full service hotel internet marketing and development). We chatted to Ohandjanian to see whether founding an agency and working in travel is all it’s cracked up to be. Here’s what he had to say… Please describe your job: What

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A day in the life of… Head of Client Service Delivery at an agency – Econsultancy

We head back to agency life this week to interview Zannah Ingraham, Head of Client Service Delivery at MMT Digital. As usual, we want to know the required skills, tools and KPIs for Ingraham’s role. If you want to take part in ‘A day in the life’, get in touch. Please describe your job: What

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A day in the life of… Global Chief Transformation Officer at Wavemaker – Econsultancy

A first for this column – we interview a Chief Transformation Officer, specifically Jason Dormieux of Wavemaker, the media agency network. Let’s find out what Dormieux does every day, and what skills, tools and targets he uses. Remember, if you want to be part of ‘a day in the life’, get in touch. Please describe

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A day in the life of… Creative Director at TWELVE – Econsultancy

Derek Bain is Creative Director at TWELVE – and he’s a fan of FIFA19, good pens and Skittles. Let’s find out more about Bain in our latest ‘Day in the Life’ interview. Remember, if you’d like to be featured, get in touch. Please describe your job: What do you do? I’m Creative Director at the

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CLV is a key success metric for leading performance marketing agencies – Econsultancy

What sets leading performance agencies apart from the mainstream? Econsultancy’s report, The Performance Agency Plan for Growth (in partnership with Google) delves into this topic in depth. The report is based on an online survey of nearly 400 senior executives from performance marketing agencies, with leading agencies being contrasted against the mainstream by their 2018

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Join Econsultancy APAC’s AMA event – Econsultancy

In March, Unilever announced that they saved more than €500 million (US$562 million) in 2018 by moving some of the brand’s marketing from agency to an in-house team. The savings were achieved by creating “more content in-house while making existing assets go further”, according to Campaign. So, what does this announcement mean for brands? Should

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