Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Not that customer care is the only way to […]
5 social listening services you can offer your clients Read More »
In amongst the sarcasm, there was actually a serious message. Agencies have a problem with positioning. Pick a few at random and you’ll struggle to identify much difference between them. Chances are that messaging will be inward looking (‘look, we’re brilliant’), broad-brush (‘we work with anyone’) and cliché-ridden (‘transparent’, ‘results-focused’ and ‘passionate’, to name just
Agency positioning – what does good look like? – Econsultancy Read More »
Agencies are often too busy working on other people’s digital products to actually sort out their own websites. However, there are plenty of good agency sites out there. And we’ve selected 10 of them. Most are from Econsultancy’s Top 100 Agencies report (free to download), which has a UK flavour, though many are international. Am I an expert
10 of the best digital agency websites – Econsultancy Read More »
The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. One in five provide full-service marketing to clients, and nearly 25% have a full-blown paid social media services offering to supplement
Celebrating agency excellence: 2018 Partner of the Year Read More »
An article published in Campaign yesterday has struck a chord with many people working within the advertising agency world. Quoting a study by business design consultancy Blueprint, the article describes a broken business model which is sucking the life out of its talent. The report is stinging, with mention of ageism, perks to mask poor
Four changes that can save the agency business model – Econsultancy Read More »
In an over-supplied, increasingly commoditised market, agency owners understand that they must invest in their own marketing function if they want to grow, and that they have to run marketing programmes that are appropriate for the size and aspirations of their business. Agency marketing – ‘marketing the marketers’ – comes with its own peculiar set
I’ve recently changed roles. As part of the process of figuring out where I wanted to work, I spoke to a number of senior people (clients, media agencies and media owners) who were generous enough to spare me some time to answer two questions: Does anybody still care about media planning? How can we make
How agencies can revitalise the lost art of media planning – Econsultancy Read More »
Alex Hamilton works at Isobar, a global agency that forms part of the Dentsu Aegis Network. Hamilton admits that explaining what he does can be difficult, so we asked him to do exactly that. Please describe your job: What do you do? Alex Hamilton: My job title is head of innovation at Isobar UK. However,
A day in the life of… head of innovation at Isobar UK Read More »
Andrew Smith is chief strategy officer at customer-centric agency, Partners Andrew Aldridge. What is strategy? How does one do it? And how does a CSO fit into agency life? Here’s Smith to fill us in… (Remember, if you want to fast track your development, Econsultancy offers a whole host of marketing training.) Please describe your job:
A day in the life of… a chief strategy officer (CSO) at an agency Read More »
I spend my days looking at agency websites, reviewing creds and asking agency owners to explain why a prospective client would choose to work with them. Sometimes people even pay me for this privilege. It goes without saying that there are a lot of agencies out there. A LOT. And more popping up all the
34 violently clichéd phrases that agencies mindlessly add to their positioning Read More »
