Agency business is tough. While it’s rewarding work, #agencylife can sometimes feel like being on an island of your own. That’s where our Agency Partner Program sets out to bridge the gap and make things a little easier. During a recent visit to Sprout HQ, our partners were asked to describe their own experiences with […]
Sprout’s Partner Program Is ‘Like Magic’ for Agencies Read More »
When I joined the Sprout Social team earlier this year to help support the launch of the Agency Partner Program, I realized very quickly that Sprout’s dedication to its customers and its team wasn’t just talk. It came through loud and clear, beyond just a cool office space and all-you-can-drink LaCroix. I saw a commitment
At Sprout, our motto is “open communication creates progress.” We don’t just mean that when working with one another, we mean that when working with our customers and partners as well. Last Tuesday, we held our first ever Agency Partner Day, a labour of love put on by Sprout’s Agency Partner Program. Over 100 of
Oh, agency life. The mini-meetings on the way to meetings, after-hours brainstorms, free client swag and mandatory office parties that always seem to land on your busiest day (why does that always happen?!). It’s a strange, challenging yet incredibly rewarding career. It goes without saying that when you work in this world, every minute matters–especially
5 Tactics of Highly Effective Social Media Marketers Read More »
Do you have what it takes to be a social media consultant? If you’re fantasizing about working four hours a week on a Hawaiian beach and making twice the amount of money, you’re in for a shock. Being a consultant isn’t easy and specializing in social media doesn’t make you unique in the marketplace. This
How to Become a Successful Social Media Consultant Read More »
With content planning, development tasks, client collaboration and design requests pouring in from all directions, your business can easily get buried in projects. It’s no wonder why there are so many project management tools on the market. There are literally hundreds of tools claiming to make planning, managing and completing projects easier, but how do
23 Project Management Tools for Every Business Need Read More »
It doesn’t matter what city you live in, the size of the agency you work for or the piece of business you work on—sooner or later your client will ask the one question known to make even the most seasoned social media marketer wince: “What’s the value of engagement?” Of course, methodologies already exist to
How Agencies Can Prove the Value of Engagement to Clients Read More »
The client conversation around influencer marketing is changing. When agencies first began pitching influencers as part of a brand’s social strategy, they spent a lot of time answering “what?” and “why?” But as a recent study by Tomoson Research shows, influencer marketing is now “the fastest-growing online customer-acquisition channel—beating organic search, paid search and email marketing.”
Influencer Marketing Ain’t Easy: 5 Client Questions Read More »
When I joined Sprout Social six short months ago it was with the goal to build a new and exciting agency partner program for our customers. I’ve always been a huge proponent of partnerships, which is why when I was presented with the opportunity to build out this channel I was more than intrigued. Sprout
Clients rely on agencies for their expertise. It’s important to be a guiding light for the brands you work with in developing big initiatives, like the launch of an advocacy program. Having a tight circle of advocates is crucial in fortifying your client’s reputation and extending their reach to new and receptive audiences. I’ve learned
What Your Client Needs to Know Before Launching a Brand Advocacy Program Read More »
