What would you do with a blog that averaged 150,000 monthly views?Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at […]
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Heidi Cohen Interviews Andrea Fryrear New book – Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future Q: What’s your best piece of advice for readers looking to improve their marketing? A: Process matters just as much projects. Fixing your process can improve every single aspect of your marketing, so
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It may have originated in the world of software development, but Agile ways of working can significantly benefit organizations working outside of this industry too What is Agile I hear you ask? Focused on collaboration, communication, and iteration, Agile methodologies have long been used by development teams to speed up time-to-market, reduce waste and risk,
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Agile Marketing holds the power to transform your company in 2017. Agile is a technique that has been enthusiastically adopted organizations of all sizes and across every industry. No matter where your business currently stands with its goals, Agile Marketing can give your business the ability to use small tests to quickly understand what new
4 Tenets of Agile Marketing and Why You Should Be Using Them in 2017 Read More »
I love talking and waxing philosophically about productivity. Knowing how we work is so essential if we want to create that resonant content we crave – and feel like we are all making a positive difference. But I realized recently that I think a lot about my individual productivity instead of the productivity of the
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The secret’s out. Agile project management is a game-changer – and developers and IT folks are no longer the only ones to know about it. As a marketer, you’ve surely heard about Agile. Your team may be using some Agile practices, like project sprints and stand-up meetings. If so, you’re in the minority. The benefits
Agile Practices: Mistakes Marketers Should Avoid Read More »
Have you ever spent weeks or even months crafting a perfect piece of content that generated almost no response from your audience? You expected trumpets and confetti, praise-filled emails, maybe even a raise. Instead, you got crickets. While you might accept these disheartening flops as the cost of doing content marketing, they represent an enormous
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