If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become. But the articles about marketing technology which set out to explain things can be just as difficult to parse, crowded […]
A glossary of martech terminology – Econsultancy Read More »
Jan Svoboda is the CEO and co-founder of Clever Monitor, an AI marketing and automation software company. We caught up with him to find out how he came to be a part of Clever Monitor, how jet surfing and skiing help him do his job effectively, and why he likes to keep it “old school”
A day in the life of… CEO of Clever Monitor – Econsultancy Read More »
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy. She has the fascinating job of programming language generation frameworks that will produce copy authentic to a client’s brand voice. Econsultancy caught up with her to find out how her
A day in the life of… an AI language technician – Econsultancy Read More »
Artificial intelligence and machine learning are an increasingly integral part of many industries, including marketing. But while we often talk about using or incorporating AI in marketing, what do we really mean by that? What does it look like in practice? Here are 15 examples of AI and machine learning in action in the marketing
15 examples of artificial intelligence in marketing – Econsultancy Read More »
With multiple facets to optimise for higher conversions, ecommerce brands often treat on-site search as an afterthought. As a result, 72% of desktop ecommerce search engines cannot return relevant results for queries containing synonyms, misspelt words or searches using a model number. By failing to address the search experience, you are losing customers, especially when
Three great product search experiences powered by machine learning – Econsultancy Read More »
The term artificial intelligence is now applied to such a wide range of applications these days, it’s difficult to know what AI truly is. We hear that Google is using AI in search, Facebook uses it for facial recognition and Netflix is using AI to ‘conquer the world‘. These examples are all very interesting, but
The four most exciting areas of AI for marketers in 2019 – Econsultancy Read More »
Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now being put into practice by a wide range of businesses to improve the effectiveness of email. Here are just six case studies that demonstrate its success. Dell Language plays a huge part in why consumers respond
Six case studies of machine-learning powered email marketing – Econsultancy Read More »
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy. At the time, when our then-editor Graham Charlton asked Malm what Phrasee’s plans were for the next few years, he
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% – Econsultancy Read More »
There are numerous reports on the AI talent shortage. Some estimate that there are perhaps 300,000 AI experts worldwide but millions of open positions. Another report says the number of jobs requiring AI has increased by 450 % since 2013. Whatever the real numbers are, companies investing in AI are feeling the competition when trying
How to assemble the perfect AI team: it’s not just about data scientists Read More »
Machine learning has made rapid progress in the past few years. AI-powered assistants can listen and analyse conversations on social media, take personalisation to an intimate level, and even come up with creative brand names and slogans. The next frontier is to build algorithms capable of making decisions in dynamic settings, when even humans cannot
Three examples of how reinforcement learning could revolutionise digital marketing Read More »
