We’re coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director. Jane Fraser works at Anki, which makes robots that are essentially designed as toys or education devices for children. They are more than just hardware, however, with Fraser’s job involving testing Alexa integration and object […]
The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition). So, when it comes to advertising, travel brands need to do whatever they can to improve revenue margins and get the edge over their rivals. British travel brand Secret Escapes,
Secret Escapes: How machine learning reduced cost per lead by 38% [case study] Read More »
Machine learning is poised to transform a huge range of industries, and fintech is at the forefront of that movement. The ability to analyse vast amounts of data and then automate decision-making processes based on the results is a huge opportunity that everyone in fintech should be exploring. Technology in the service of people At
How Simply Business used machine learning to tailor CX (& saw double digit improvement) Read More »
“Everything that’s wrong with marketing”, said my Twitter feed. With my curiosity piqued, I saw that the tweeter was denouncing an article which explained why marketers should use data science. The post itself was a bit hard to follow, granted, but nothing it said would lead one to believe that data science was a corrupting
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans. Let’s look at some of what Davies shared with the audience. First some stats TOBi is delivering: conversion
Vodafone’s chatbot is delivering double the conversion rate of its website Read More »
Chatbots have exploded over the past few years, leading Gartner to predict that 80% of marketers will use chatbots by 2020, and that the technology will power 85% of all customer service interactions by that time. Though they are proliferating, that doesn’t mean that chatbots have reached their peak. They’re far from perfect, in fact,
Focus, integration & bias: Challenges for marketers creating chatbots Read More »
In 2018, brands have high standards to live up to when it comes to customer experience. The most disruptive companies of the digital age, from Amazon and Uber to Netflix and Spotify, have succeeded in large part by delivering an unparalleled customer experience. They don’t just offer a service; they make that service more straightforward,
Marketing’s CX efforts are being thwarted by technology [stats] Read More »
When asked about artificial intelligence in the eCommerce industry, most people bring up Amazon as a prime example. The tech giant is at the forefront of AI technology, with one of the most advanced chatbots on the market (Alexa, can you order me some ice cream?) along with recommendation engines and fulfillment algorithms that tell
Five questions to ask when selecting AI ecommerce tools Read More »
We’re just two and a half weeks out from the Festival of Marketing 2018, and here in the Econsultancy office we’re eyeing up all the amazing talks on the agenda and wondering if it’s possible to somehow be in six different places at once. For my part, I’m a big fan of all things future-looking:
Five futuristic talks to catch at the Festival of Marketing 2018 Read More »
Are you in touch with your emotions? Well, your favourite brand might soon be, all thanks to emotion detection and recognition technology – a market that’s predicted to grow to $65 billion by 2023. This booming market is being fuelled by advances in artificial intelligence, and big investment from organisations (across a range of industries)
How brands are using emotion-detection technology Read More »
