The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting influence […]
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The rise of mainstream artificial intelligence is upon us. Right now, machines and programs are being created that are capable of learning and developing on their own, and they are conquering and advancing how we do nearly everything. From playing video games to writing Olive Garden commercials, AI is showing just how powerful, if a little
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By Alston Ghafourifar and Michael Evans With a technology as impactful as machine learning (ML), it can be difficult to avoid hyperbole. Sure, billions of dollars in investment are pouring into ML projects. Yes, machine learning is a centerpiece of digital transformation strategies. And, to be certain, machine learning is often what people are talking
For years, scientists and engineers have dreamed of creating computers with human-like sensory perception and decision-making capabilities. Though it remains a distant dream, various promising developments in the field of Artificial Intelligence (AI) have already started to alter human lives in many ways. Of course, this technology, like many others, has fallen prey to both
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Last week, Cloudera and Hortonworks announced that the companies were merging to “create the world’s leading next-generation data platform provider, spanning multi-cloud, on-premises, and the Edge.” Cloudera CEO Tom Reilly says that providing technology to help manage the huge volume of data generated from the Internet of Things is where “Cloudera is going to compete
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At the recent Salesforce Dreamforce conference, Salesforce announced Einstein Plus, a visually improved no-code version of their artificial intelligence platform. Prior to announcing this new product release, Ketan Karhanis, SVP & GM of Salesforce Analytics discussed why AI insights are potentially transformative to businesses who have the guts to trust them. Ketan Karhanis, SVP &
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How big of an impact content marketing can create isn’t new, but how we think and talk about it is constantly evolving. Ultimately, the ongoing concern is how to keep your content current and valuable for your audience. To do this well takes time and money, but in today’s digital age, there is help: machine learning.
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Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly customer-centric: Retail Grew Up Differently When you think about retail, retail grew up differently. We started with stores and then we eventually added e-commerce. We were also very much notorious best-of-breed
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Is artificial intelligence going to replace our jobs? That’s the question a panel of experts discussed at the Salesforce Dreamforce conference. James Manyika, Director of the McKinsey Global Institute, says that about half of all job tasks and activities are going to be replaced by AI. Are we facing a jobless future? James Manyika, Chairman, and
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Influencer marketing has existed in the advertising world for a while now and because the number of brands investing in influencer campaigns is increasing day by day, it has continued to not only evolve, but lead within the realm of marketing. In an interview with Fortune, the founder and CEO of Talent Resources, Mike Heller,
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