AI

How to Create Effective Content With the Help of Artificial Intelligence

AI, Artificial Intelligence, Content marketing, Endor, Lumen5, Marketing, SEO BLOG /

Artificial intelligence, or AI for short, has become a real buzzword these last couple of years. No longer restricted to the fanciful realm of science fiction, artificial intelligence is being improved upon each day in very real ways. And this includes its increasingly advanced and widespread application in the context of content creation. Here are […]

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Microsoft is Now Offering AI Certification Courses, Job-Ready Skills and Real-World Experience Included

AI, Artificial Intelligence, DevNews, DevWebPro, EnterpriseWebPro, ITProNews, microsoft ai cerification, SEO BLOG /

Professionals wanting to polish their skills or add machine learning to their resume can now do so via the Microsoft Professional Program. Recognizing the need for companies to train their employees in the latest AI trends, the software giant is now offering a series of courses to the public that comes with “a digitally shareable,

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Evolving MarTech 2.0: The Adaptive Marketing Platform

Adaptive Marketing, AI, Marketing Strategy, personalization, SEO BLOG /

MarTech 1.0 Put yourself in their shoes, if you can. What would you do if you paid a website a visit and got back a generic email for your troubles? Something bland and impersonal that seemed to know nothing about you? Wouldn’t you delete it without a second thought and question whether that brand deserved

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How Chatbots Will Transform B2B Marketing in 2018

Adaptive Marketing, AI, B2B Marketing, personalization, SEO BLOG, Social media marketing /

This transcript has been edited for length. To get the full measure, listen to the podcast. Chatbots for B2B Marketers NATHAN: One of your recommended hacks for beating the recent Facebook news feed change is with messaging using the Facebook Messenger app. How does a B2B marketer do that? LARRY: Basically what it is, Nathan,

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11 Digital Marketing Trends You Can No Longer Ignore in 2018

AI, Artificial Intelligence, Bing, chatbots, Customer, Digital Marketing, digital marketing trends, Facebook, Google, Influencer marketing, Instagram, Marketing Strategy, Microsoft, personalization, Programmatic Advertising, SEO BLOG, Snapchat, social media stories, social messaging apps, target audience, Technology, user experience, Video Marketing, Visual search, voice search, YouTube / / 1 Comment

As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time

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Looking through the artificial intelligence mirror: insights and automation

AI, Artificial Intelligence, automation, Content, deep learning, Industry, machine-learning, SEO BLOG /

We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of

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How to Use Predictive Analytics for Better Marketing Performance

AI, algorithms, Artificial Intelligence, Automated Segmentation, Big Data, business analytics, CAC, churn rate, Cluster Models, Collaborative Filtering, customer acquisition cost, customer lifetime value, data analytics, data mining, Descriptive Analytics, Digital Marketing Analytics, Google Analytics, Identification Models, Lead Scoring, lead segmentation, Lifetime Value Prediction, machine learning, marketing campaign, metrics, Predictive Analytics, Predictive Scoring, Prescriptive Analytics, product fit, Propensity Models, ROI, SEO BLOG /

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article,

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Consider Proof of Concept When Buying Marketing Technology

AI, CRM, gdpr, Integration, marketing automation, Marketing Strategy, SEO BLOG /

This transcript has been edited for length. To get the full measure, listen to the podcast. 2018 Marketing Predictions Act-On: You’ve written about the predictions you didn’t make in 2017. Could you talk about some of the trends you think everyone should be watching out for in marketing? David: Look I’m married, I’m wrong all

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Facebook Algorithm, AI, AMP & YouTube

AI, AMP, AMP testing tool, Artificial Intelligence, Blogging, business owners, channels, Content marketing, Digital Marketing, digital marketing agency, entrepreneurs, Facebook, Facebook's algorithm update, Google, lead generation, Mark Zuckerburg, marketers, monetization, organic reach, PPC, SEMrush, SEO, SEO BLOG, Social Media, Stephen Hawking, subscribers, video, YouTube /

This Week in Digital Marketing: Facebook Algorithm, AI, AMP & YouTube Skip to content Home Digital Marketing This Week in Digital Marketing: Facebook Algorithm, AI, AMP & YouTube Monetization Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! From the mouth

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3 Things About Machine Learning Every Marketer Needs to Know

Adaptive Marketing, AI, B2B Marketing, Marketing Life, personalization, SEO BLOG /

TL;DR: Machine Learning 101: 3 Things Marketers Need to Know Got data? I bet you do. Mountains of data, in fact. Terabytes of data. Libraries worth of data. With more streaming in every hour of every day. We marketers love our data, but, let’s face it … we probably only use a fraction of the

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