AI

5 Hot Trends in Online Product Marketing You Can’t Ignore

“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost […]

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How AI Helps Add Personalization to Your Email Campaigns

Despite the fierce competition from other marketing channels, e-mail marketing remains a crucial marketing tool for businesses large and small that lets them communicate with prospects as well as current customers. The key to great e-mail marketing is crafting content that people actually want in their inboxes and that speaks to each customer separately, instead

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Humanoid Robot ‘Sophia’ Granted Citizenship in Saudi Arabia, Has More Rights Than Nation’s Women

In an unprecedented move, Saudi Arabia announced that it has granted citizenship to a humanoid robot. However, the groundbreaking decision also reaped criticism and raised concerns about the increasing presence of AI in our lives. The humanoid in question is Sophia, a robot developed by Hanson Robotics, a Hong Kong-based corporation. Her new status as

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Google’s DeepMind Starts Ethics Group to Examine AI’s Impact on Society

Google is finally taking steps to ensure that its rapid development in the field of AI will only bring about positive change for the whole of humanity. London-based company DeepMind, a subsidiary of Google parent firm Alphabet, has formed a new research unit called “Ethics & Society,” tasked to steer the group’s AI efforts. “Our

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How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere

When digital marketers come across the word “artificial intelligence,” they immediately think of the “RankBrain” algorithm. In 2015, Google rolled out RankBrain, which is a machine learning system capable of returning answers to users. RankBrain utilizes the power of artificial intelligence to understand and respond to user queries in the same manner as a human would. What

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Elon Musk Explains How AIs Will Start World War III on Twitter

For the regular Joe, AI is becoming an increasing threat to job security with robots projected to replace humans in a variety of fields. However, the threat could be even graver than mere job-hungry robots as some are now speculating that bots could ultimately start a third world war. In a Twitter post, Elon Musk

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How AI and Machine Learning Will Impact Content

Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like

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5 Ways Artificial Intelligence Can Help Your Brand Grow

Why has AI become one of the most popular topics among marketers? Because it makes our lives easier. And then there’s the next question: How can it help? We’re facing an invasive amount of information, and we need to be able to process the huge chunks of data now available to us and make the

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Why Artificial Intelligence is Set to Redefine the Customer Journey

The increasing significance of machine learning explains why AI was one of the biggest topics of the recent Google I/O conference. This annual developer festival highlighted the range of possibilities offered by AI: Google Assistant, for instance, which now connects one hundred million devices and is on hand to help you make the best decisions at

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