“Investors are buying the future, so help them pencil out the future,” said Rett Wallace, whose firm, Triton Research, analyzes tech companies that are going public. “You can do that with Pinterest. You can’t do that with WeWork. You can’t do that with Uber or Lyft either.” Charles Kantor, a senior portfolio manager at Neuberger […]
Wall Street Deflates America’s Favorite Start-Ups Read More »
SAN FRANCISCO — Last summer, several Airbnb employees wrote a letter to the online room-rental start-up’s founders. On behalf of more than a dozen employees, they pleaded to be able to sell their Airbnb stock options. Because Airbnb is privately held, its shares cannot be easily traded or cashed in. So the employees also asked
Inside Airbnb, Employees Eager for Big Payouts Pushed It to Go Public Read More »
For the longest time, cable television was a miraculous technology that not everybody had in their homes, mostly because not everybody could afford it. Now, not everyone has it in their homes because YouTube TV, Sling TV, and other new, emerging technologies have disrupted the broadcast industry. So why didn’t Spectrum think of it first?
Use Anticipation to Turn Disruption Into Opportunity Read More »
Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not all of Airbnb’s creative efforts have gone smoothly (have a look at Floating World and Shell, the once-evicted
10 examples of great Airbnb marketing creative – Econsultancy Read More »
Great marketing creative is always popular on the Econsultancy blog. Now, I want to pick some pearls from across a sector. This week, I’ve chosen travel – enjoy! 1. Inspired by Iceland Promote Iceland’s website, Inspired by Iceland, and its accompanying campaigns since 2010 (the year of eruption) have been a joy to interact with. At
10 examples of great travel marketing campaigns – Econsultancy Read More »
SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is
How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions Read More »
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram. It’s not just a case of ‘see it, want it’ either. It seems people are also making decisions based on whether
How the ‘gram is impacting travel marketing & commerce – Econsultancy Read More »
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than
30 brands with excellent social media strategies Read More »
The Head of Policy at Airbnb, Chris Lehane, says that they are seeing the same underlying dynamics and trends of millennials driving Airbnb growth in China that they saw earlier globally. With 400 million millennials living in China, the growth potential for Airbnb is massive. He noted that millennials will be 75 percent of consumers
Millennials Love Airbnb and There Are 400 Million Millennials in China Read More »
Peter Lorimer, co-host with Genevieve Gorder of the Netflix show “Stay Here” which helps people successfully rent their homes on Airbnb. “To succeed in the world of short-term rental you have to offer more than just a comfortable place to sleep,” said Lorimar in a promo for the show. “Stay Here” co-host Peter Lorimer recently
“Stay Here” Netflix Show is Helping People Get More ROI From Airbnb Read More »
