B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible. For instance, if you’re a content marketing agency that wants […]
How B2B Firms Can Acquire Leads with Programmatic Ads Read More »
Data science is one of the fastest growing segments of the tech industry, and Alteryx, Inc. is front and center in the data revolution. The Alteryx Platform provides a collaborative, governed platform to quickly and efficiently search, analyze and use pertinent data. To continue accelerating innovation, Alteryx announced it has purchased a startup with roots
Alteryx Acquires Feature Labs, An MIT-Born Machine Learning Startup Read More »
With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article,
How to Use Predictive Analytics for Better Marketing Performance Read More »
Anyone who has worked in the SEO field for a while would surely know that there is no fixed rule in the game. To consistently outperform your rival, it is necessary to master the trends as they come or be swept away into oblivion. For 2017, here are the top 5 trends in SEO that
5 SEO Trends Digital Marketers Should Not Ignore in 2017 Read More »
