All Things SEO Column

‘High-quality content’ tips from Google’s own style guides

All Things SEO Column, Channel: SEO, Google, SEO BLOG / / 1 Comment

Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now. Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content. Now available: To put this […]

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5 ways to capitalize on Google Tag Manager

All Things SEO Column, Channel: SEO, Google, Google: Analytics, How To: Analytics, SEO BLOG /

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs. 1. Improve

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Visually understanding your site structure and external link weight impact

All Things SEO Column, Channel: SEO, Link Building, Link Building: General, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

They say a picture is worth a thousand words — and wow, are they correct! Today, I’m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we’ll also discuss other applications of this technique using analytics metrics or other third-party data. There are

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Will chatbots become part of the consumer search experience?

A-Post to MarTech Today, All Things SEO Column, Bing, Bing User Interface, Channel: SEO, Search Features, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants. However, during an inspirational Future of Search meeting with the Bing team and Rik

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Moving to HTTPS? Don’t miss this unique opportunity!

All Things SEO Column, Channel: SEO, Google, Google: Chrome, Google: HTTPS & Secure Search, SEO - Search Engine Optimization, SEO BLOG, SEO: Redirects & Moving Sites /

Most SEOs have heard by now that moving web pages with forms to HTTPS is necessary to avoid being shown as “not secure” in Chrome 62. Moving to HTTPS is a good step to take for a number of reasons, but there is also an unique SEO opportunity which is often overlooked — an opportunity

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Targeting featured snippet and ‘People also ask’ SERP features

All Things SEO Column, Channel: SEO, Google: Featured Snippets & Direct Answers, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing /

Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform. This can’t have escaped the notice of the good folks at Google. And

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Canonical tags gone wild

All Things SEO Column, Channel: SEO, SEO - Search Engine Optimization, SEO BLOG, SEO: Duplicate Content, SEO: Redirects & Moving Sites, SEO: Tagging /

Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough, but these tags cause all sorts of interesting issues — and some minor fixes can lead to big wins. Almost every major website will have some kinds of issues with their

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How the Russian search market looks now

All Things SEO Column, Channel: Mobile, Google, Google: Antitrust, Google: Legal, Google: Mobile, Legal, Legal: Regulation, Mobile Marketing, SEO BLOG /

As Search Engine Land first reported in October of 2015, Russia’s Federal Antimonopoly Service (FAS) determined that Google violated Russian competition laws by banning phone manufacturers from preinstalling competitors’ apps, and requiring those same phone manufacturers to preinstall selected Google apps on Android in exchange for access to the Google Play Store. Well, after nearly

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How long does it take to deindex low-quality or thin content published by accident? [case study]

All Things SEO Column, Channel: SEO, Google, Google: Search Console, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing, SEO: Crawling and Robots /

I had an e-commerce company reach out to me earlier in the year for help. They wanted to have an audit completed after making some important changes to their site. As part of our initial communication, they prepared a bulleted list of changes that had been implemented so I would be aware of them before

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