All Things SEO Column

Proof that no ranking boost for responsive sites exists in 2017

All Things SEO Column, Channel: Mobile, Google: Mobile, SEO BLOG, SEO: Mobile Search /

Let’s put the mobile configuration debate to bed. For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to use responsive web design, adaptive design or separate URLs to achieve better search rankings. Because responsive web design is Google’s stated preference, many SEOs assume that it […]

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When AMP goes through the roof

All Things SEO Column, Channel: Mobile, Google, Google: Accelerated Mobile Pages / AMP, Google: Mobile, Google: News, SEO - Search Engine Optimization, SEO BLOG, SEO: Mobile Search, SEO: Site Speed /

The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit percentages of traffic for many websites. Beneath that topline number is an interesting trend: For many news publishers, certain viral and breaking stories are now consumed mostly in AMP format. And on a huge news

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3 customer insights gained by keyword research

All Things SEO Column, Channel: SEO, SEO - Search Engine Optimization, SEO BLOG, SEO: Keyword Research /

Keyword research is underrated. Many SEOs have gotten the idea that keyword research just doesn’t hold the value it once did, especially in today’s environment of voice search, extreme long-tail phrases and so on. However, this couldn’t be further from the truth. Not long ago, I wrote a post outlining 13 uses for keyword research,

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Designing content for the mobile-first index

All Things SEO Column, Channel: Mobile, Google: Mobile, Mobile Marketing, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing, SEO: Mobile Search /

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get

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How to do advanced page-level keyword research

All Things SEO Column, Channel: SEO, How To, How To: SEO, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing, SEO: Keyword Research /

Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident. Building useful pages requires research and strategic planning. You should be thinking about links and search opportunities during the ideation phase, before you

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3 ways to use search query data from Google Search Console

All Things SEO Column, Channel: SEO, Google, Google: Search Console, How To, How To: Analytics, SEO BLOG /

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search

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How much do you really know about them? [QUIZ]

All Things SEO Column, Channel: SEO, Google, Google: Featured Snippets & Direct Answers, Quizzes, Search Features, Search Features: Direct Answers, SEO BLOG /

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How to tell whether a site is adaptive or responsive

All Things SEO Column, Channel: Mobile, How To, How To: Mobile Marketing, Mobile Marketing, SEO BLOG /

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites apart can take a little

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What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced

All Things SEO Column, Channel: SEO, Google, Google: Accelerated Mobile Pages / AMP, Google: Featured Snippets & Direct Answers, Google: Mobile, Google: RankBrain, Google: SEO, SEM Industry, SEM Industry: Conferences, SEO - Search Engine Optimization, SEO BLOG, SEO: General, SEO: Mobile Search, SEO: Site Speed, SMX® - Search Marketing Expo & Conference Series /

On June 13, 2017, in Seattle, Search Engine Land’s Danny Sullivan sat down with Google’s Gary Illyes to talk about all things Google. You can read live blog coverage from the session here. In this post, I’ve organized the content of this session into topical groups and added my own analysis. Note: The questions and

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