SEO Ranking factors panel: SMX West session recap
SEO Ranking factors panel: SMX West session recap – Search Engine Land Thanks to Our Sponsor Source link
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All Things SEO Column
Do or die? Session recap from SMX West
The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow.
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Stop! Think twice before using nofollow attributes on your website
Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links. This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place. Even more disturbing is the fact that search engine
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4 concrete ways to use images to build links
“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise. If you want to use images to earn inbound links, you need a concrete plan with some specific actionable goals. Here are four ways you can use images
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Optimize for voice search by keeping it short and to the point
OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization (SEO) field who want to stay up to date, waiting for Google to figure it out isn’t much help. We need
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Voice search optimization
OK Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization (SEO) field who want to stay up-to-date however, waiting for Google to figure it out isn’t much help. We need to
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7 marketing and promotion tactics to get your content discovered
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often
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Is a 301 or 302 redirect best for SEO?
In 2018, there’s still some confusion about which redirect is best to use for search engine optimization (SEO). There are many articles in the search marketing industry on the topic of 301 and 302 redirects, and many suggest that a 302 redirect will not pass PageRank and that 301 redirects are best for SEO. Is
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How to effectively report competitor spam
In every competitive niche, you’ll find sites that do not play by or bend Google’s Webmaster Guidelines. If that’s how a direct competitor is getting ahead in the game, you can submit a spam report to Google to alert them to the violation. Here’s how to get Google’s attention with it. Make it actionable Spam
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The ultimate guide to bot herding and spider wrangling
This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my customers using? How can I get more bloggers to link to me? How can I get people to stay longer on my site? How can I add more value to my customers’
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