The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. The post Looking to get out of the SEO business? Good! appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with
One of the most common technical SEO issues I come across is the inadvertent indexing of development servers, staging sites, production servers, or whatever other name you use. There are a number of reasons this happens, ranging from people thinking no one would ever link to these areas to technical misunderstandings. These parts of the
How to keep your staging or development site out of the index Read More »
Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in
A site migration SEO checklist: Don’t lose traffic Read More »
If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question,
“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and measurement. “You can’t out-exercise a bad diet!” In that instant, I understood exactly what she was saying — because “consistent” is the term my company uses to describe how our small industrial manufacturing clients
Why consistent marketing can pay big results for small industrial manufacturers Read More »
This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured snippets) for a while now. Six months ago, we wrote about unique strategies we’ve been using to obtain those featured snippets. That coveted “position 0” is just so juicy, for a number
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. The post SEO + UX = Success appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
When helping companies deal with performance drops from major algorithm updates, website redesigns, CMS migrations and other disturbances in the SEO force, I find myself crawling a lot of URLs. And that typically includes a number of crawls during a client engagement. For larger-scale sites, it’s not uncommon for me to surface many problems when
A powerful and important last step after implementing large-scale SEO changes Read More »
For webmasters affected by a manual action, understanding why a particular penalty is applied, what the consequences are and how to adequately address the issue are key to resolving a potentially critical situation. When penalties are discussed, some questions seem to come up more often than others. In this Q&A, which is a supplement to
