Always-on communications

What is Customer Lifecycle Marketing? Smart Insights

Always-on communications, Customer lifecycle marketing, SEO BLOG, Web personalisation, What is it? Digital marketing definitions and glossary / Good To SEO

Create a co-ordinated ‘always-on’ contact strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire […]

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What is integrated marketing communications?

A manifesto and ten point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs deep understanding of the multiple touchpoints that a brand has with its prospects and customers on its own sites, partner sites digital and traditional media defining paid, owned and earned media.