Search Marketers Should Reframe Around Precision Marketing

Amanda Richman, Brand Studio, DigitalMarketingNews, EnterpriseMarketingNews, Geoffrey Colon, HRProNews, Microsoft, Precision Marketing, Search Marketing, SearchNews, Wavemaker /

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.” Richman adds, “Folks coming up from the ranks the search have this great understanding around consumer intent. They […]

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