Amazon: Amazon Echo

PullString drops text-based chat for voice conversations in its new platform

A-From MTT, Amazon, Amazon: Amazon Echo, Channel: Martech: Marketing, Chat & Text Messaging Apps, SEO BLOG / Good To SEO

The base of Amazon Echo, the smart speaker home of voice agent Alexa In September of last year, PullString announced its Author platform for developing text-based chatbots. A few months after the launch, the firm added the ability to create Skills — that is, conversational third-party applications — for Amazon’s Alexa voice agent. This week, […]

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Content may be king, but context is queen in the new voice-first world

A-From SEL, Amazon: Amazon Echo, Apple: Siri, Channel: Content Marketing, Google: Google Assistant, Microsoft: Cortana, SEO BLOG, voice search / Good To SEO

In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US households has continued to swell, with tens of millions of voice-enabled home devices projected to be in use. Voice as a primary search interface — beyond mobile phones — is a

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Amazon to launch pop-up stores in specific Whole Foods markets

Amazon, Amazon: Amazon Echo, Channel: Retail, Mobile Marketing, SEO BLOG / Good To SEO

Even as companies such as Deloitte argue that more buying will happen online than in stores this holiday season, the value of stores remains clear. That’s partly why Amazon paid nearly $14 billion for Whole Foods earlier this year and why the company is seeking to launch holiday shops in selected markets across the US.

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It’s Amazon vs. Google as we enter a new era of online-to-offline commerce

Amazon, Amazon: Amazon Echo, Channel: Retail, Mobile Marketing, SEO BLOG / Good To SEO / 1 Comment

The major advantage that traditional retailers had over Amazon was the availability and immediacy of stores. You could see and touch products and take them home the same day. You could return products more conveniently than shipping them back to Amazon. Over time, however, Amazon has chipped away at these advantages with Prime, Prime Now,

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Prime Day 2017 was Amazon’s biggest sales day ever

Amazon, Amazon: Amazon Echo, Channel: Retail, E-Commerce, SEO BLOG / Good To SEO

It should come as no surprise, but for the record: Amazon says yesterday’s Prime Day was its biggest sales day ever. Amazon doesn’t share exact figures; instead it only gives data points that are relative to past performance. In this case, Amazon says this year’s Prime Day “grew by more than 60 percent compared to

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Prime Day brings a price battle between Amazon Echo and Google Home

Amazon, Amazon: Amazon Echo, Channel: Retail, E-Commerce, Google: Google Home, SEO BLOG / Good To SEO

With Prime Day just hours away, both Amazon and Google are hoping to woo shoppers with discounts on their smart speakers — but Amazon’s aggressive pricing on both the Echo and Dot could tip the balance in its favor over Google Home. The latter — Google Home — is already available for just $99, a

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