An increasing number of Indians are switching to smartphones with 4G data connections and making online purchases. Thanks to this ever-increasing consumer base, the Indian ecommerce sector has witnessed a steady growth in the recent years. Currently at $53 billion in annual revenue, the country’s ecommerce industry is expected to exceed $100 billion by 2020. […]
Advertising on Amazon is challenging for many sellers. This confusion often stems from sellers approaching Amazon ads the same way they would Google Ads (formerly AdWords). Amazon Marketing Services, the company’s ad platform, is a cost-per-click model, as is Google Ads. However, AMS is designed exclusively to sell products. With the proper approach, sellers can
Facebook announced its second-quarter results after business hours on July 25. Amazon posted its results after business hours on July 26. Facebook’s revenue increased 42 percent from $9.3 billion in the second quarter of 2017 to $13.2 billion this year, $130 million below Wall Street expectations. Facebook reported $5.12 billion in net income for the
Success on Amazon takes hard work. Amazon offers tools to help sellers. Many tools, such as Brand Registry, are underutilized. Consumers love Amazon. There are almost 300 transactions per second on that platform. However, merely listing products on Amazon doesn’t automatically equate to success. A seller must focus on the quality and content of the
In “20 Leading Global B2B Exchanges,” I listed the leading global business-to-business sites to buy and sell products. In this post, I will list all major worldwide marketplaces — B2C and B2B. I have categorized the marketplaces by their home continent. North America Amazon is the largest ecommerce company in the world. It operates marketplaces
Amazon’s 2018 Prime Day event got off to an inauspicious start at 3 p.m. Eastern time on July 16 when eager shoppers received error messages due to overwhelming site traffic. The problem lasted about two hours. Amazon shoppers received error messages early in the Prime Day event due to overwhelming traffic. — Even shoppers who
Amazon’s 2018 Prime Day Sets Record Despite Glitches Read More »
Amazon has made significant investments in its own private label brands, in areas such as diapers, dog food, and paper towels. The company’s private label strategy could be indicative of a burgeoning trend in retail, which mid-market ecommerce companies could try. But competing with Amazon and other large retailers that have created private label brands
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Amazon has made significant investments in its own private label brands, such as diapers, dog food, and paper towels. The company’s private label strategy may be indicative of a burgeoning retail movement. Private labels may be something that mid-market retail businesses could try. As of June 2018, Amazon sells more than 70 of its own
Are Amazon’s Private Label Brands a Trend for Other Merchants? Read More »
I’m a longtime seller on Amazon’s marketplace. I mentor many sellers and help brands to improve their marketplace sales. I also belong to various Amazon forums. The topic of reviews on Amazon frequently comes up. Reviews are a powerful selling tool. The more reviews your product has, the more it will sell. But there are
Walmart’s recent acquisition of a majority stake in Flipkart, the giant India-based marketplace, will likely reshape ecommerce in that country. Protestors include small businesses and trade unions. The Indian ecommerce market is growing quickly thanks to smartphone penetration and fast internet. Overall ecommerce revenue in India is projected to reach $64 billion by 2020 from
