Amazon SEO

Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO. A report by […]

Amazon Advertising tips from Bai and LEGO

Amazon, Amazon advertising, Amazon search, Amazon SEO, Bai Brands, Events, LEGO, PPC, SEO, The Transformation of Search Summit / Good To SEO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising. In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from

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