Amazon returns will soon be accepted at all 1,150 of Kohl’s department stores across the US. From July 2019, customers will be able to return unwanted packages from Amazon to all of Kohl’s physical stores for free. Products can be returned whether or not the item is in its original packaging and whether or not […]
How unlikely retail partnerships could change the game – Econsultancy Read More »
There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which
New visual search innovations tap human emotions and biological buying triggers Read More »
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. For those who may need a reminder, Sponsored Brand ads show most regularly at the top of search results in the headline position. Here is some additional info on sponsored product ads, if you are interested.
Amazon Adds Sponsored Brand Ad Negative Keywords Read More »
“If you think about where we are on the technology adoption curve and the trillion dollars of spend that are ultimately going to move, there’s no doubt that it’s a cloud-first world,” says Prashanth Chandasekar, Senior Vice President & General Manager at Rackspace. “But the vast majority of the workloads exist in traditional IT. How
There’s No Doubt It’s a Cloud First World, Says Rackspace SVP Read More »
Retailers trying to fend off Amazon could soon face a big new challenge from the online retail behemoth: free one-day delivery for all Prime members. For years, Amazon Prime, which over half of US households are estimated to have a subscription to, has offered all of its members free two-day shipping for over 100m products.
“I’ve been watching Walmart since 1968, they only came into existence in 62, they’ve done the same thing to the rest of retail,” says Jan Kniffen of J. Rogers Kniffen Worldwide. “They kept making a new step every time and the rest of retail had to follow and they won the game, they got all
When Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also digressed into the privacy and personal data controversies that have recently surrounded Facebook. A review from The Verge offers a representative example: It’s not often that a new gadget gets announced and I don’t immediately want
Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019. Amazon reports advertising business under an “Other” category. And while
Amazon advertising growth slowed again in Q1: Does it matter? Read More »
Previously, I’ve outlined some findings from Amazon benchmark reports in this column, but applying those findings across other retailers required some degree of guesswork. Which metrics or trends are transferrable in light of different site experiences, consumer bases, etc.? With the latest report from Salsify (my employer) including data directly comparing the product content landscape
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients. Players including pharma companies, hospitals and payors are increasingly developing new kinds of experiences that take advantage of technologies including apps, social networks, connected devices, AI and chatbots. Now some are developing voice-based experiences for patients. Earlier this month,
Amazon brings HIPAA-compliant healthcare skills to Alexa – Econsultancy Read More »
