Amazon

Shoppers leave brand websites to check Amazon: report – Econsultancy

Amazon, brand loyalty, ecommerce, Reebok /

It’s well-established that Amazon is the first place a majority of consumers turn when they want to search for products. But what happens when brands successfully lure consumers to their websites? Unfortunately, according to new research published by Episerver as part of its Reimagining Commerce report, over half of them are still likely to head […]

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Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

Amazon, Channel: Retail, E-Commerce, Statistics, Statistics: General, Statistics: Online Shopping /

A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same — making a total of 68 percent who are either always or often cross-referencing products on Amazon. Meanwhile, only 17 percent

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

Amazon, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Facebook: Instagram, Google: AdWords, Google: Display Advertising /

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 to

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We’re Trying to Build the Amazon Prime of Rental, Says Rent the Runway CEO

Amazon, Amazon Prime, Apparel, CEOTrends, EcommerceTrends, eCommNews, ENTBusinessNews, Fashion, FutureRetailNews, Jennifer Hyman, rent the runway, sharing economy, SharingEconomyTrends, SmallBusinessNews, SubscriptionEconomyPro, WebProBusiness /

“You will see the continuous expansion over the next year into many different categories,” says Rent the Runway CEO Jennifer Hyman. The company just raised additional funds at a $1 billion valuation. “Anything that you do not use every single day, we want to make it fiscally irresponsible for someone to not have a subscription

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Teikametrics adds hourly bidding optimization for Amazon advertising

Amazon, Amazon: Amazon Advertising, Channel: Retail, E-Commerce /

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. Why you should care The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make

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3 ways consumer shopping is changing in 2019

Amazon, Channel: SEM, Retail Column /

One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in retailers presented unique challenges and opportunities for brands to succeed. After conducting a similar survey one year later, the desires of consumers around the online shopping experience have grown once again, and noticeably so.

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Amazon’s streamlines DSP usability as it continues ad biz ramp up

A-From MTT, Amazon, Amazon: Amazon Advertising, Channel: Martech: Commerce, Display Advertising, E-Commerce /

Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000  — to programmatically buy display and video ads across Amazon sites

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Amazon’s supplier purge could benefit some online retail players – Econsultancy

Amazon, ecommerce /

Thousands of Amazon suppliers are panicking as the online retail giant has abruptly halted large numbers of wholesale orders. Amazon explained its move through a terse statement that read in part, “We regularly review our selling partner relationships and may make changes when we see an opportunity to provide customers with improved selection, value and

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