Amazon

‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns

A-Post to MarTech Today, Amazon, Amazon Ad Forecast 2019, Channel: Retail, E-Commerce, Marketing Tools, Mobile Marketing /

Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create cost-per-action (CPA) loyalty campaigns to be made available via a brand’s app or website. Delivered as an API, the platform lets marketers create campaigns aimed at driving a specific action and, based on the user completing the […]

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How strong is your Amazon ‘health?’

Amazon, Amazon: Amazon Advertising, Channel: SEM, Retail Column /

To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO score is the three-digit number based on one’s credit reports that help creditors assess how likely one can repay debt. E-commerce could learn a thing or two about ratings to determine one’s success —

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What Your Business Can Learn from Them

Amazon, best Super Bowl ads, Budweiser, Chrysler, Digital Marketing, Doritos, E-Trade, Google, halftime shows, Kia, Marketing, Microsoft, narrative, No More, Old Spice, Storytelling, Super Bowl ads, Super Bowl commercials, Tide, Toyota /

The Super Bowl is practically a holiday in America. Even if you’re like me and you don’t watch sports in general, the Super Bowl is an iconic event. In fact, it is “the most-watched event on television in the United States annually” with 103.4 million viewers last year and 98.2 million viewers this year. Even with falling numbers,

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Aurora is Democratizing Transportation, Says CEO

Amazon, ArtificialIntelligenceTrends, Aurora, autonomous vehicles, CEOTrends, Chris Urmson, driverless cars, EmergingTechnologiesUpdate, MobilityRevolutionUpdate, self-driving cars, Sequoia, SoftwareEngineerNews, T. Rowe Price /

Aurora CEO Chris Urmson says that there is this amazing opportunity to go and take the next step in democratizing transportation. Aurora, an independent autonomous vehicle technology startup, has secured over $530 million in funding led by Sequoia, Amazon, and T. Rowe Price. The inclusion of Amazon in this round raises the prospect that Aurora

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3 lessons learned from 89,000 Amazon fashion product pages

Amazon, Amazon: Amazon Advertising, Channel: SEM, Retail Column /

For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent of U.S. apparel being purchased online in 2017, an array of niche retailers (e.g., The Children’s Place) and D2C companies (e.g., MeUndies) are

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Amazon’s ad business continues to soar, topped $3 billion for first time in Q4

A-From MTT, Amazon, Amazon: Amazon Advertising, Channel: Martech: Advertising, E-Commerce /

Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for the first time. With that, Amazon’s ad business topped $10 billion for the year, a 95 percent increase from 2017. Surpassing expectations. That’s far and above the $4.6 billion eMarketer had estimated in

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Future of Fintech is Cloud, AI, Blockchain, IoT, 6G, and Quantum Computing, Says KPMG

AI, Amazon, Anton Ruddenklau, Artificial Intelligence, ArtificialIntelligenceTrends, AWS, Blockchain, CFOTrends, CIOProNews, Cloud, CloudRevolutionUpdate, CryptocurrencyPro, CTOUpdate, DigitalTransformationTrends, EmergingTechnologiesUpdate, EnterpriseWebPro, FinTech, FinTechUpdate, IoT, IoTUpdate, ITManagementNews, KPMG, quantum computing, UK /

The future of fintech is cloud, AI, blockchain, IoT, 6G and quantum computing, says Anton Ruddenklau, Global Co‐leader of FinTech at KPMG. Those are the technologies that are fueling the digital transformation and will be central to financial services in the UK and the world going forward. Anton Ruddenklau, Global Co‐leader of FinTech at KPMG

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How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions

AirBnB, Amazon, authority, BOFU, Brand Multiplicity, Business, Case Studies, Case Study, Content Marketing Strategy, digital marketing agency, Eric Siu, expert, growth, growth everywhere, High-Quality Leads, keyword research, Modern Marketing Funnels, MOFU, Neil Patel, ROI, SEO agency, single grain, Strategic Content Marketing, TOFU, uber /

SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is

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Announcement! The 2019 PPC Hero Summit is March 6th

AdWords Scripts, Amazon, automation, Conversion Rate Optimization, Ecommerce PPC, Facebook, Google AdWords, News Updates, PPC Strategy, Programmatic, Programmatic Advertising, Resources, Scripts, social, tools, Training, Webinars /

The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job,then this is an event for you! The Summit features popular marketing

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