Amazon

Merkle launches bidding platform tailored for Amazon sponsored brand ads

A-From MTT, Amazon, Amazon: Amazon Advertising, Channel: Retail, E-Commerce /

Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency Merkle has developed an internal automated bidding platform designed specifically for Amazon sponsored brand ads. Announced Thursday, the technology can update bids on sponsored brand inventory as often as 48 times per […]

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Why one marketer thinks smart speakers have their work cut out for them

A-Post to Search Engine Land, Amazon, Amazon: Amazon Echo, Apple: Siri, Channel: Retail, Google: Google Home /

Voice technology and voice search have, arguably, been adopted faster than any other technology in history. Analyst estimates on smart speaker penetration in the U.S. range from 40 to almost 80 million devices by the end of this year. Despite lots of hype and anticipation, these devices have not emerged yet as a viable marketing

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If You Are Not on Amazon You Are Not Relevant

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“For us, our partnership with Amazon was all about new customer acquisition,” says Lands’ End CEO Jerome Griffith. “If you look at searches online, more people go to Amazon to search for clothing than anyplace. If you are not there you are not relevant.” Jerome Griffith, CEO of Lands’ End, discussed the recent turnaround of

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Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices

A-From MTT, Amazon, Amazon: Amazon Advertising, Amazon: Amazon Echo, Channel: Martech: Advertising /

The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its Alexa intelligent voice agent into vehicles for advertising. Nope, says an Amazon VP. ‘No plans for advertising.’ At Fortune magazine’s conference last week in California on “Most Powerful Women Next Gen,”

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What email marketers should know about Alexa’s latest feature

Amazon, Amazon: Amazon Echo, Channel: Mobile Marketing /

Ever wanted to check your email on an Alexa device? Now you can. On Monday, Amazon announced some new Alexa capabilities. Chief among them was the ability to read and delete email. The company also is enabling location-based reminders and routines (tied to the smartphone Alexa app) and other incremental local search improvements. However the

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Top 12 Most-Downloaded Apps of all Time

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As of March in 2018, the Google Play Store had a whopping 2.6 million apps available for downloading. There’s an app for chatting, one for learning, and many just to make your life simpler. If you haven’t already guess by that number, there is an app for everything! While all this sounds glorious, there are many (and

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Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments

Amazon, Amazon: Amazon Advertising, Channel: Retail, Christmas & Digital Marketing, E-Commerce, Holiday Retailer /

Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing nearly 30 percent of the online sales market for the day. Not only was it a big day for sales, but Amazon also saw its biggest single day of ad investments on Cyber Monday,

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Amazon Reportedly Prepping to Go Cashierless at Whole Foods

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According to the Wall Street Journal Amazon is testing larger format stores with its Amazon Go cashierless technology as a prelude to a Whole Foods rollout. The WSJ appeared to have spoken with several insiders. “It is unclear whether Amazon intends to use the technology for Whole Foods, although that is the most likely application

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AWS CEO Announces Textract to Extract Data Without Machine Learning Skills

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AWS CEO Andy Jassy announced Amazon Textract at the AWS re:Invent 2018 conference. Textract allows AWS customers to automatically extract formatted data from documents without losing the structure of the data. Best of all, there are no machine learning skills required to use Textract. It’s something that many data-intensive enterprises have been requesting for many

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Move over, Prime Day. Amazon’s Cyber Monday takes the crown.

Amazon, Channel: Retail, E-Commerce, Holiday Retailer /

Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday, according to Adobe Analytics, based on the number of products sold globally. This beats its Prime Day in July — which had previously been Amazon’s biggest sales day. Why you should care

Move over, Prime Day. Amazon’s Cyber Monday takes the crown. Read More »

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