Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO. A report by […]
Effective Amazon SEO: What to know when shifting ad budgets to Amazon Read More »
Despite Jeff Bezos recent admission that Amazon will eventually fail, the company plans to stave off its demise by investing in as many markets as possible. Aside from being the world’s largest eCommerce enterprise, Amazon also has its tentacles in sectors like on-demand cloud computing, pharmaceuticals, and even more recently, banking. Now it wants to
Amazon Makes a Serious Bid for Regional Sports Networks Read More »
Amazon will fail. That is the surprising admission that Jeff Bezos made to his employees last week during an all-hands meeting. However, Amazon’s CEO isn’t ready to see that happening anytime soon. In a recording that CNBC was privy too, 54-year-old business mogul Bezos said that “Amazon is not too big to fail.” He even
Amazon is Destined to Fail, Says Company CEO Jeff Bezos Read More »
Picture this: it’s the holiday season and you are up to your eyeballs in optimizations with your Amazon Ads. You are not really sure what other strategies will deliver and how to really go about optimizing to best benefit your company or brand – not to mention what your competitors are doing. Whether you’re dealing
Optimizing Amazon Ads During the Holiday Madness Read More »
Paid search marketing is known in the marketing and advertising industry by many different names (and abbreviations). Search engine marketing (SEM, which can include SEO), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types, such as Google
What is paid search (PPC) and why do you need it? Read More »
In an effort to better compete with the 800-pound gorilla of online retail, Amazon, more retailers are embracing relationships with third-party vendors. One of the latest is Macy’s. As detailed by Digiday, the department store chain-turned-ominichannel retailer has created a program it calls “Vendor Direct” under which third-party sellers are able to offer their wares
Can third-party vendors help retailers compete with Amazon? Read More »
AOL co-founder Steve Case says that Facebook needs to pivot and recognize that they are not in the garage anymore. Case sees some of this as a backlash against big tech, which he predicted a few years ago in his book The Third Wave. As companies like Facebook, Google, and Amazon become more important it is
Facebook Needs to Pivot and Recognize They’re Not in the Garage Anymore Read More »
The old adage “the rich get richer” will apparently be true in the US retail market this holiday shopping season. According to a new study conducted on behalf of installment payment provider Splitit, nearly 40% of holiday shoppers intend to make the majority of their purchases through large online retailers like Amazon. While the 40%
Free shipping & deferred payment key to competing with Amazon during the holidays Read More »
Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago. Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.”
Analyst: Amazon Echo owns 75 percent of global smart speaker market Read More »
Liberty Media Chairman and legendary entrepreneur and investor John Malone says that although Disney has a great brand, what they don’t have is a massive number of direct consumer relationships. John Malone, Liberty Media Chairman discussed Disney with CNBC’s David Faber: Disney Doesn’t Have Massive Direct Consumer Relationships Disney has a great brand, there’s no
