Amazon

Amazon Advertising tips from Bai and LEGO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from […]

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James Patterson Says He is Releasing New Book ‘The Chef’ on Facebook Messenger

James Patterson is releasing his next book “The Chef” on Facebook Messenger. It will be a hybrid combining the written word with video and photography in an attempt to appeal to the millions of millennials that are on Facebook and tend not to read literature. James Patterson, author of “The Chef” discussed this novel marketing

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Trade Expert says Amazon Uses a Loophole to Import Almost Everything Duty-Free

Amazon is using creative tactics that enable it to avoid import taxes on almost everything it sells by making every item sold a single sale that is under $800, according to trade expert and former Trump advisor Curtis Ellis. Curtis Ellis, a former Trump trade advisor, explains the details of this tactic below: Amazon Importing

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Amazon advertisers are in the market for campaign automation tools

Image: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to help advertisers automate campaign management. That’s according to our inaugural Amazon Advertising Forecast 2019, released Wednesday. 44% of Amazon advertisers plan to add campaign automation tools in 2019. In an online survey conducted by

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Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to

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Amazon uses Oracle, not Amazon to Run Their Business… Because AWS is Not Good Enough

Oracle co-founder Larry Ellison says that Amazon does not even use their own database to run their business. “Amazon runs their entire business on top of Oracle, on top of the Oracle Database,” Ellison said. “They have been unable to migrate to AWS because it is not good enough.” Larry Ellison, Oracle co-founder, discussed why

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80% of Amazon advertisers plan to increase budgets in 2019

NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year. For our Amazon Advertising

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We Owe All of Our Success to Amazon

Kynetic CEO Michael Rubin says that they owe all of their success to Amazon. “I owe all of our success to Amazon because we are such a big believer in what they were doing, a completely differentiative business model,” Rubin said. “What we’re doing is really all about vertical commerce.” Michael Rubin, CEO of Kynetic

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Report: Apple expected to say GDPR a model for US privacy regulation

According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy model that the U.S. should emulate. This is according to an early look at prepared remarks that Cook will deliver at a conference of international data protection regulators being held Brussels, Belgium. Other

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Audio is Thriving Like Never Before

It’s been an eventful quarter for SiriusXM, attaining their highest ever quarter of revenue at $1.47 billion and their highest ever adjusted EBITDA at $589 million. In the earning call SiriusXM CEO Jim Meyer talked about adding 300,000 net new self-pay subs in the third quarter, Amazon partnership, Pandora Acquisition, Connected Vehicle initiatives paying off,

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