Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within the App Store. Toni Sacconaghi, Analyst at Bernstein, recently predicted that Apple would increasingly focus on and expand its advertising business: […]
Consumer Intelligence Research Partners (CIRP) has tracked the growth of Amazon Prime in the US over the past several years. Until very recently, Amazon has seen double-digit growth in the number of Prime memberships. Nearing 100 million US members. CIRP says that today Amazon Prime has 97 million US members, which is up from 90
Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US Read More »
The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting influence
How AI Is Shaping the Future of Content Marketing and Personalization Read More »
NYU Stern Professor Scott Galloway says that Amazon is a monopoly that should be broken up. “When one company can take down the price of any other consumer company, almost by a third, just with press releases, I would argue that the markets are no longer competitive. The key to this great system we call
An explosive Bloomberg Businessweek report details how China was able to pull off the most significant supply chain attack ever against American companies. Reportedly, China used third-party vendors to America companies, including Amazon and Apple, to insert a tiny microchip, no bigger than a grain of rice, onto motherboards for Supermicro. Amazon Web Services (AWS),
Ring CEO Jamie Siminoff has a rags to riches story that most entrepreneurs can only dream of. He was famously turned down on Shark Tank only to later sell his company to Amazon for $1 billion just this past February. Siminoff says he is now appearing on an upcoming Shark Tank episode on the other
Foursquare CEO Jeff Glueck said in an interview that “Facebook and Google are not your friends, they’re unreliable partners and are after domination.” He added in a blog post, “That’s why we’re building a company that stands apart from Google and Facebook as the most trusted, independent platform for understanding location.” Glueck also announced the
Facebook and Google Are Not Your Friends and Are After Domination Read More »
Amazon announced today that effective November 1st they are raising the minimum wage in the U.S. to $15 per hour. They are also raising the minimum in the U.K similarily. Amazon senior vice president of operations, David Clark, says that the reason for doing this is that “we decided that this was a place we could
We Decided That This Was a Place We Could Lead Now Read More »
Co-op advertising is nothing new. Retailers and brands have long partnered to share advertising costs and drive additional sales. Traditional co-op advertising agreements are visible in TV spots and every Sunday circular driving avocado buyers to Whole Foods. About 80% of today’s co-op advertising dollars are spent offline. However, most retailers spend the vast majority
Why digital co-op advertising will grow faster than any other ad format Read More »
Marketing analytics company comScore estimates that by 2020, 50% of all Internet searches will be done via voice. Not only is voice search gaining prominence every day, but consumer purchase trends for smart speakers, wearable tech and other IoT devices is on the rise as well. In other words, we are rapidly approaching a voice-first world when it
How to Optimize Your Website for Voice Search and Wearable Tech Read More »
