Amazon

Campbell’s is launching a new product online exclusively for the first time ever

Amazon, ecommerce, product launches, WalMart /

Campbell Soup Company, colloquially referred to as Campbell’s, has achieved a notable first in its nearly 150 year history: it launched a new product exclusively through online retail channels. V8+Hydrate, which won’t be available in-store until November, aims to quench consumer thirst with a low-calorie, vegan-friendly, non-GMO and gluten-free hydration beverage. It incorporates the storied […]

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Amazon launches a dozen new devices to put ‘Alexa everywhere’

Amazon, Amazon: Amazon Echo, Apple: Siri, Channel: Mobile Marketing, Google, Mobile Marketing /

At a hardware event yesterday, Amazon introduced a number of updated or new Echo devices and a range of appliances with Alexa integrated. There are three categories of devices now: Echo devices, Echo companion devices and new Alexa-powered smart appliances. The latter include wall clocks, smart plugs, security cameras, an in-car audio device and more.

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Inside the Mind of Jeff Bezos as He Reveals the Secret Sauce of Amazon

Amazon, AWS, CIOProNews, EcommerceTrends, EnterpriseeCommerce, EnterpriseWebPro, Jeff Bezos /

Amazon Founder and CEO Jeff Bezos recently talked about why Amazon is so successful, what he looks for when buying companies and how the business miracle of AWS came about. Here are some key excerpts from his Q&A at The Economic Club Of Washington: The secret sauce of Amazon, the number one thing that has

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The EU’s Competition Commissioner is investigating Amazon

Amazon, amazon business practices, eu commissioner antitrust, Legal: Antitrust /

Margrethe Vestager, the European Union’s competition commissioner, said on Wednesday that the oversight agency is looking into Amazon’s business practices. Why? While acknowledging that hosting third-party merchants provided a benefit for smaller businesses and collecting data had legitimate uses such as improving customer service, she also noted that access to third-party data may give Amazon

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5 ways to leverage real third-party purchase intent

Amazon, Amazon: Amazon Advertising, Channel: Retail, Google: Display Advertising, Google: Search, Retail Column /

A combination of genius and incredible access to capital has enabled Amazon to become a retail operation truly inconceivable just a decade or so ago. Untethered from the constraints of physical location, Amazon has made it possible for many of us to rarely visit a retail operation for more than a tank of gas or

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Amazon’s new FC Ambassadors program is bad social media strategy

Amazon, employee engagement, reputation management, social media managers, twitter /

Amazon might be the master of ecommerce and, increasingly, just about everything else. But following the discovery that the company is employing workers to defend it on social media, it is clear that Amazon has yet to master the art of reputation management on social media. The past several years have been especially prosperous for

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Report: Retailers should invest in better service, faster checkout for stores

Amazon, Channel: Retail, Statistics: Online Shopping, Statistics: Popularity & Usage /

The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been growth in store openings for some chains. But it’s certainly true that physical retail needs

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Digital visibility is key in ecommerce (& India’s Flipkart knows it)

Amazon, ecommerce, flipkart /

Ecommerce is the most immediate and tangible manifestation of that much maligned term, digital transformation. For ecommerce, there is a clear, measurable change in the way that consumers behave that is impacting businesses big and small. The question that all clients are asking of themselves is whether they will use ecommerce to conquer new territories

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The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand

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On Wednesday, September 4th, Amazon aimed to minimize confusion by launching Amazon Advertising, a combination of all the parts of the ad business – Amazon Media Group, Amazon Marketing Services, and Amazon Ad Platform. Amazon is listening to its advertisers, and this news gives us all hope that the platform will continue to evolve to

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Amazon streamlines ad products under new Amazon Advertising brand

A-Post to MarTech Today, Amazon, Amazon: Amazon Advertising, Channel: Display Advertising, Display Advertising, E-Commerce /

Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. The move is welcome

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