Amazon

Amazon crashes on Prime Day, creating a less than prime shopping experience

Jeramey Lende / Shutterstock.com It looks like this year’s Prime Day will now be known as The Great Amazon Prime Day Crash of 2018. Not long after the e-commerce site kicked off its day of deals at 3:00 p.m. ET, the site began crashing. Many who went to the main Prime Day homepage saw, instead, […]

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Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool

Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capability and a team-up with Amazon could open a new revenue stream for the company. According to reports, a new Snapchat version for Android smartphones includes a secret code for

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Supreme Court reversal on state sales tax deals major blow to e-commerce businesses

More than 25 years ago, the US Supreme Court passed down a decision that would come to have far-reaching implications as e-commerce has evolved. The ruling in Quill v. Heitkamp in 1992 meant that online retailers without any physical presence in a state did not have to collect sales tax from customers in that state. Now,

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How to Improve Your Amazon Ads to Increase Sales

Amazon is the first place people go to when they shop online. According to BloomReach’s State of Amazon report, customers begin their search on Amazon 2X as frequently as on Google and this number is only going to increase. Eventually your potential customers will start all their searches on Amazon even if you’re not selling a

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The myths that keep you from winning on Amazon

Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the top, or stay there, it can be tempting to minimize the chaos of Amazon by

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How to Collect & Use Emails Without Breaking Amazon’s Terms of Service

Email marketing can help Amazon sellers take their business to the next level. Emails are a direct line to the customer, but selling on Amazon alone does not allow sellers to develop customer relationships in the same way that email enables. Yet collecting emails and employing the basics of email marketing can allow Amazon sellers

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Report: Microsoft seeks to help retailers compete with Amazon Go

Amazon’s Go checkout-free grocery concept store proved immediately popular, with the retailer saying it would open more stores in the US. While it’s not clear how disruptive to the grocery or broader retail industry Amazon Go might become, Microsoft apparently wants to help traditional retailers proactively compete. Reuters reported earlier today that Microsoft is developing

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Amazon and Google are Starting to Look More and More Alike

The eCommerce landscape is in constant flux, with Amazon becoming more like a search-ads platform aside from being an eCommerce venture while Google seems to be doing the opposite. That’s one of the key takeaways from Mary Meeker’s annual Internet Trends report. Meeker recently presented her report at Recode’s Code Conference. Among the highlights of

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Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report

Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges that lie ahead for the digital advertising ecosystem. Opportunities The time we spend on our connected devices keeps

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