Amazon

Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon

Amazon, Channel: CMO Zone, Facebook, Google, Mobile Marketing /

Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The boosters, industry insiders and developers, see the social benefits, while detractors only half-jokingly predict Terminator-style dystopian futures. Could both be right? Can social and consumer benefits exist even as these new technologies lead to civil […]

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Report: Google Home beats Amazon Alexa in Q1 global device shipments

Amazon, Channel: Mobile Marketing, Google, Google: Business Issues, Google: Google Assistant, Google: Google Home, Google: Voice Search, Mobile Marketing /

According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and the UK. According to the report, Google Home grew 483 percent (from a much smaller

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How to get the most out of your purchase of ads on Amazon

Amazon, Channel: Retail, E-Commerce, Retail Column /

Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start performance on the retail site. As a

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5 Ways to Raise Your Prices Without Losing Customers

Amazon, Amazon Prime, customer service, everlane, Pricing & Merchandising, SEO BLOG /

Amazon made news in April when the e-commerce giant announced plans to raise the price of its annual Prime membership to $119, up from $99. A $20 annual increase works out to less than $2 a month, which certainly isn’t much, especially when you consider that it entitles members to free two-day shipping and streaming

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Amazon poised to launch new retargeting ad product – [report]

Amazon, Channel: Display Advertising, SEO BLOG /

Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s

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How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services

Amazon, Amazon Marketing Services, Amazon Shopping, PPC, Search Marketing, SEO BLOG /

In part 2 of our series on how to battle the slow season and incrementally increase purchases, we dive into Amazon Marketing Services (AMS). For those unfamiliar with AMS, it is (to put things mildly) a fast-growing ecommerce channel. If you are an ecommerce business and you are not on Amazon, chances are you are

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3 lessons learned from 365,000 Amazon furniture & home goods product pages

Amazon, Channel: Retail, E-Commerce, Retail Column, SEO BLOG /

As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after analyzing more than 365,000 furniture and home goods product pages on Amazon as part of my work at Salsify, I noted a few overarching lessons. Top-performing products generally have product pages

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Amazon Now Delivers Right to Your Car Trunk, Covers Select US Cities

Amazon, car-trunk delivery, EcommerceTrends, eCommNews, EnterpriseWebPro, in-car delivery, SEO BLOG /

On Tuesday, Amazon launched another option for package delivery, not to your doorstep, but right to your car trunk. The latest feature is an iteration of its Amazon Key service that lets delivery drivers place parcels inside your home.   Similar to its in-home service, in-car delivery works by giving Amazon access to your vehicle

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