When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be […]
30 questions to ask that so-called PPC ‘expert’ before hiring him/her Read More »
Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years. Oprah, at her height, had 48 million viewers per week. Now,
The death of the mass market and why consumers couldn’t be happier Read More »
Of late, selling on Amazon has ballooned into something quite lucrative for small e-commerce businesses and one-person shops. People visiting this online retail giant often have a single goal — to make a purchase. The search box, aka Amazon’s internal search engine, powers these purchases by providing the most relevant product suggestions. Amazon’s search engine algorithm
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths
Flat, thin and flexible, with no need for batteries — NFC is taking its place within the Internet of Things (IoT) to give brands a new way to interact with their customers Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity to each other. All iPhones
Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge Read More »
Walmart knows that to win big, it has to bet big as well. In its multibillion-dollar battle against online retailer rival Amazon, brick-and-mortar giant Walmart made a big bet in upgrading the technology behind is operations which include putting up with the world biggest private cloud. And it seems to be paying off. In order
Walmart Builds Giant Private Cloud to Take on Amazon Read More »
The race in becoming the first company to reach the trillion dollar mark in terms of market capitalization is still ongoing. However, Amazon is a strong contender as its long-running market rally continues unabated. Thanks to a sharp rise in its company’s shares on Wednesday, Amazon became the world’s third most valuable company, overtaking Microsoft
Amazon is Now Worth More Than Microsoft, Becomes the World’s Third Most Valuable Company Read More »
Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized, even savaged, for several flaws. The consensus of the criticism basically focuses on two or three main areas: It doesn’t natively support music services
In the early days of Netflix, the company was trying to be the Amazon of DVD movie rentals. To get feedback on how to improve their service, the execs held a number of focus groups with customers. After one such focus group, Mitch Lowe and the rest of the executive team overheard something that changed
The 2 Principles of Startup Success Strategy According to MoviePass CEO Mitch Lowe Read More »
A new player may soon challenge Amazon’s hold on the grocery delivery business. San Francisco-based Instacart has recently beefed up its war chest with another infusion of funds from its latest round of financing activity. Instacart reportedly raised $200 million in a fundraising campaign led by investment firms Coatue Management and Glade Brook Capital Partners.
Instacart Gets Ready to Take on Amazon, Grocery Delivery Service Raises $200M Read More »
