Fifteen years ago, the existential threat to many major retailers was a small online bookshop. Ten years ago, the medium that drives 60% of online retail traffic didn’t exist. Five years ago, personalisation was a nascent technology experiment being conducted by a few enterprise retailers. One year ago, the term “retail apocalypse” didn’t even exist. […]
5 Bold Predictions for E-Commerce Tech in 2018 Read More »
Don’t look now, but experiments to turn physical stores into automated vending machines are breaking out all over. Last month, Chinese e-commerce giant JD.com announced it is opening hundreds of convenience stores that have no human employees. Designed around facial and object recognition technology, this initiative goes beyond Amazon’s Go pilot autonomous store, unveiled a
Can autonomous stores catch on? Read More »
While Amazon currently accounts for roughly 45% of all online retail sales, the pursuit of a strong offline retail presence is part of Amazon’s long-term business strategy which is why they may now be considering an acquisition of Target. Obviously, Amazon is strong in almost all categories of online shopping, but with The Whole Foods
Will Amazon Acquire Target in 2018? Read More »
According to a new report on Amazon user behavior from Feedvisor, Amazon Prime members are visiting the e-commerce site at an extraordinary rate. Conducted in partnership with Walker Sands Communications, the survey found that 85 percent of Amazon Prime members visit Amazon at least once a week. An even more astounding reveal is that nearly a
46% of Prime members say they buy on Amazon at least once a week Read More »
The latest in a growing number of studies on voice search and virtual assistants, Adobe Digital Insights (ADI), found that sales of “voice assistants” (let’s assume that’s smart speakers) grew roughly 103 percent in Q4 vs. a year ago. Most of these sales (79 percent) took place in the fourth quarter (lots of gifts). Data
Smart speaker sales grew 103% last year Read More »
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you
The 2018 PPC Trends That Affect Your Day-to-Day Read More »
Last week Google announced that the Google Assistant was available on 400 million devices. At the Consumer Electronics Show (CES) in Las Vegas this week it’s announcing new device partnerships. Amazon is also making announcements with a range of device makers. Alexa is being integrated into a set of expensive augmented reality glasses ($1,000) from Vuzix.
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem Read More »
Google said in a blog post this morning, “The [Google] Assistant is now available on more than 400 million devices.” When Google says “devices” it’s including Android smartphones, tablets, TVs, headphones . . . and Google Home smart speakers. What we don’t get from the post is how many Google Home, Mini and Max speakers
Google says Assistant now on more than 400 million devices Read More »
Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind its prediction for search-marketing gains. Among them, it says that privacy measures — especially the General Data Protection Regulation (GDPR) and ePrivacy
Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm Read More »
Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and
Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon Read More »
