Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages and walks of life in the often-painful process of describing a product for […]
Can Google Express help traditional retail level the playing field with Amazon? Read More »
Walmart’s competition with Amazon has just reached new levels, with the former looking to cut into a bigger piece of the millennial pie. Millennials aren’t exactly Walmart’s demographic, as its scant number of stores in urban areas attest. But the company’s acquisition of Jet.com might change all that. The website is set to launch Uniquely
Walmart Challenges Amazon, Launches Grocery Line With Jet.com Read More »
Yesterday, at a pre-emptive event in Seattle, Amazon introduced new Alexa devices to keep its lead in the battle for the smart home. Google is having its own hardware event on October 4. Amazon introduced six products. First and foremost, it presented a more compact, cheaper Echo with better sound. It comes in six different
Amazon just upped the ante in the battle of the virtual assistants Read More »
There are roughly 20 million smart speakers now in the US. And more than half of device owners have used them to buy something, according to survey data from NPR and Edison Research. The data released this week is part two of a report first introduced in July. Called “The Smart Audio Report,” the data are
57% of smart speaker owners have bought something with their voice Read More »
No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things: Where do consumers look for products online? How do users behave differently
Why you shouldn’t put too many eggs in one shopping basket Read More »
Another survey has highlighted Amazon’s outsized role in shopping and product discovery. This one comes from performance marketing platform Kenshoo. The company commissioned a survey of 3,100 consumers in the US, the UK, Germany and France. The survey findings echo others before it that show Amazon is either the starting point for product research or
Google beats Amazon for product-search reach, but rival sees greater loyalty Read More »
Attention retailers: Amazon doesn’t have to be Public Enemy Number One. Yes, Amazon has a well-deserved reputation for disrupting (and obliterating) brick-and-mortar retailing. But offline retailers can learn to get along with Amazon and even generate more sales working with them. Just ask Aaron Jarvis, who operates Near Mint Games. For the past few years,
How retailers can put Amazon to work for them Read More »
Shopify has been quite busy making things even better for their sellers this year. Much like its recent announcement about a marketplace integration with eBay, Shopify revealed a similar integration with Amazon. The integration would allow US merchants to set up listings in seven new merchandise categories straight from Shopify. What’s more, it will also
Shopify Makes it Even Easier for Merchants to Sell on Amazon Read More »
Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these
The rise of personal assistants Read More »
Most of the random questions you ask Alexa devices will be met with “Hmm, I don’t know that” or “Sorry, I’m not sure.” By comparison, Google Home, with its search index access, typically does a better job on general knowledge and information queries. To better compete with Google over time, Amazon devices have started to
When it ‘can’t answer that,’ Alexa begins recommending third-party skills Read More »
