Amazon

How local businesses can turn the threat of on-demand deliveries to their own advantage

Amazon, Channel: Local, Local Search Column, Search Marketing: Local Search Marketing, SEO BLOG /

As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business. The latest development in a long line of digital commerce revolutions is the emergence of on-demand […]

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Americans love their smart speakers, 42% call them ‘essential’

Amazon, Apple: Siri, Channel: Mobile, Google: Google Assistant, Google: Google Home, Microsoft: Cortana, SEO BLOG /

Americans love their “smart speakers” and they plan to buy more of them. That’s according to a recent, in-depth consumer study from NPR and Edison Research. The survey polled more than 1,600 respondents (equally divided between device owners and non-owners) and found that 76 percent of owners had Amazon Echo devices, while 16 percent had

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Amazon advertising: Beyond Prime Day

Amazon, Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

Name a big search engine. If you didn’t mention Amazon, you should. It’s a vast commerce search engine whose reach extends far beyond “hard good” products — especially as Amazon moves into digital content delivery and services. Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into

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The Content Marketer’s Guide to Keyword Research

Ahrefs, Amazon, Analytics, AnswerThePublic, audience, Bing, blog topics, Bloomberry, Bulk Suggest, competitors' ranking, Content marketing, core terms, cyfe, free tools, Google, Google Search Console, google trends, headlines, high-level content structure, keyword prominence, keyword research, modifying keywords, organic search, Q&A, Salesmate, search engine, Seed Keywords, SEMrush, SEO, SEO BLOG, SERPs, serpstat, Soovle, target demographic, top related queries, YouTube /

When we think of keyword research, it is usually applied to the more technical side of promotion. Brands use it to see what SEO tactics they need to use in order to narrow down their place in a market or what their competitors are doing to generate search referral traffic. Keyword research is a staple

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Building an Amazon Alexa Skill is so easy, Grandma can do it

A-From MTT, Amazon, Channel: Martech: Marketing, Martech Column, SEO BLOG /

Amazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more than they had expected, and they had difficulty keeping the product in stock. Estimates place the number of devices sold at over 9 million, about nine times what they sold

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Amazon Prime Day’s surprising effects on Google AdWords performance

Amazon, Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG /

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects across different marketing channels stemming from Amazon’s big sales day, which was held on

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Amazon’s new Spark social feed wants to be ‘Instagram for products’

A-Post to MarTech Today, Amazon, Channel: Retail, E-Commerce, SEO BLOG /

Amazon has introduced Amazon Spark, a very Instagram-like social shopping feed. Not all of the images and posts are tied to products but most are — and can be purchased on Amazon. It resides within the Amazon app and there are many ways ways to describe it: a social network for shopping, a “shoppable feed,” a

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Three ways local businesses can survive the on-demand threat

Amazon, Channel: Local, Local Search Column, SEO BLOG /

Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution to grocery stores. The company that arguably introduced the on-demand economy continues to spread its influence across multiple industries: fashion, entertainment, home automation… you name it, Amazon is there. Furthermore, Amazon has

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Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating

A-Post to Marketing Land, Amazon, Channel: Retail, SEO BLOG /

I’ve now been living with the Echo Show for several weeks. It has supplanted my original Amazon Echo in the kitchen. I find it both more exciting and more frustrating than the original. The screen adds a compelling new element but creates expectations that are not fully realized — as though Amazon is ambivalent or uncertain how far to

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Is Amazon Building a New Messaging App Called ‘Anytime’?

Amazon, anytime app, ecommerce, messaging app, SEO BLOG /

Messaging apps are here to stay. Even big tech names such as Facebook, Apple, and Google are battling it out on the field. So, it is no wonder that Amazon may now be working on having its own messaging app called ‘Anytime.’ Amazon has reportedly started surveying its customer on what features are important to

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