Are you stuck in a rut with your brand, feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? If so, it could be time for a rebrand — two words that often spark fear in any business owner. A business rebrand means overhauling […]
When Should You Rebrand Your Business? (Plus 5 Examples!) Read More »
“VMWare allows the datacenter to act like a public cloud,” says VMWare COO Sanjay Poonen. “It is a multicloud world. While AWS will be first and preferred for us, we want every customer that has VMWare in the private cloud but AWS, Azure, Google, IBM, and Alibaba, those are the top five hyperscalers, and all
Microsoft Advertising What: Released ad customizers Details: Released ad customizers to improve ad effectiveness. Learn more during our PPC Newsflash >> Impact: Allows for increased scalability and more targeted messaging. Also connects with Google Import Tool. Google Ads What: Audience updates to App campaigns Details: App campaigns are geared to making it easier to
“It’s all of broadcasting that’s in danger because of what’s happened with streaming and with other services in that the only people who are willing to watch commercials are people that can’t afford to buy the goods being sold,” says media mogul Barry Diller. “That’s an existential long-term issue. It’s a fascinating time because it
All of Broadcasting Is In Danger From Streaming, Says Barry Diller Read More »
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 4 BRAND NEW videos! Along with videos that show you the basics of getting started in different
Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy! Read More »
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that half of all internet searches will be carried out via voice by 2020 does not look like it’s on track to be a reality, despite making it into Mary Meeker’s
Who’s poised to win the brewing v-commerce wars? Read More »
Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site. Today, the latter Alexa is announcing new features that pushes it deeper into world of the search engine optimization (SEO) and search engine marketing (SEM). New keyword
Alexa.com adds more search tools to its competitive analysis Read More »
As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion in ad sales in 2018. Even more interesting? The ad sales in Q4 reached a lofty $3.4 billion.
The little-known Amazon advertising strategy that’s changing the industry Read More »
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple
Early June Updates to Paid Advertising Platforms Read More »
We’ve done the work to bring you the best, most actionable content in the paid media industry, and we’re excited to debut new sessions we know you’ll love at Hero Conf. Our top-rated speakers are back along with new talent to bring you a fresh perspective on what’s changing the landscape of paid advertising. From driving
Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions Read More »
