Have you been exploring the Amazon advertising space, and come across Amazon DSP? Wondering if it’s for you and for your accounts? You might already be happy with your current buying strategies, but there are net new opportunities to reach customers just waiting to be found in Amazon DSP. So we’re here to show you […]
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“Fiverr is the everything store for digital services,” says Fiverr CEO Micha Kaufman. “The way people usually find freelancers is they post on Facebook asking if someone knows a good graphics designer. What we’re doing is we’re making it a one-click experience. There’s no bidding, betting, negotiating. There’s browse, search, buy. It’s an Amazon experience
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Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. Prime Day 2018 was the biggest yet, surpassing Cyber Monday and Black Friday, with estimated global sales hitting $4.38 billion. To put it in context, that’s 1.8% of Amazon’s total sales for 2018. In just 36 hours.
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How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients. It can be a challenging question to answer as there are often several factors going into the ACoS. However, in my time managing Amazon accounts I’ve come up with
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For the longest time, cable television was a miraculous technology that not everybody had in their homes, mostly because not everybody could afford it. Now, not everyone has it in their homes because YouTube TV, Sling TV, and other new, emerging technologies have disrupted the broadcast industry. So why didn’t Spectrum think of it first?
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“At Amazon, we still take risks all the time,” says Amazon CEO Jeff Bezos. “We encourage it. We talk about failure. We should be failing. Our failures have to grow with the company. We need big failures if we are going to be moving the needle. We need to have billion dollar scale failures. If
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“The long-term goal (with Alexa) was to try to invent the Star Trek computer,” says David Limp, Amazon’s SVP of devices and services. “I grew up watching Roddenberry and loved it. We all loved watching it and the science had moved up enough where we thought we had a shot at it. It’s still going
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As of January 2019, there are more than 1.94 billion websites. That’s a lot of competition. What’s one great way to stand out? Great images. In fact, vision dominates all other senses when it comes to interacting with and absorbing information. Here are three quick facts to help you understand how critical images are for people
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Earlier this month, Adobe announced a new partnership with Amazon – Magento Commerce branded stores for Amazon sellers. This will give Amazon sellers access to the Adobe Magento Commerce platform, providing them “with a seamless way to grow their business and scale for peak shopping periods.” Essentially, it means that smaller merchants can build their
“The market narrative is always it’s a zero-sum game,” says Imran Khan, co-founder and CEO of Verishop, a new Amazon competitor launching soon. “You are coming in and it’s Verishop versus Amazon or Snap versus Facebook. Those are great stories, but ultimately I fundamentally believe that all of us are on the right side of
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