Have you ever wondered what drives your sales? Ecommerce businesses typically know the source of their revenue, the cost of acquisition, and whether campaigns are working. But what if you could drill down to find specific sales drivers? Using regression analysis, a business can determine subtle causes, such as: The social media channel that impacts […]
Using Regression Analysis to Drive Ecommerce Sales Read More »
It is almost impossible to sell something online and not compete with Amazon. But how can you attract more direct buyers to your site? Through superior service and expertise. For example, think about small, popular restaurants. These places are busy even as they compete with large, well-known chains. What is it about these smaller establishments
If you are developing a digital marketing campaign for your ecommerce business, then data should play a central role in your decision-making process. Data can provide insights into your customers while helping you troubleshoot problems. While many marketers are comfortable tapping into data at the start of a campaign, few continue to return to data
Data from Google Analytics helps ecommerce merchants make key decisions — assuming the data is accurate. In this post, I’ll provide instructions for conducting a Google Analytics audit to confirm the accuracy of the data or identify potential errors. Google Analytics Audit Process The following areas can cause reporting errors. Duplicate Google Analytics tags. Go
How to Audit Google Analytics Data, for Ecommerce Read More »
Most every ecommerce business collects lots of data. Examples are newsletter signups, loyalty programs, sales transactions, and even supplier information. Regardless of the type, however, at some point you will need to clean the data. But when and what to clean differs among companies. In this post, I’ll offer guidelines. Guidelines for Data Cleaning First,
Guidelines for Data Cleaning, to Drive Performance Read More »
Measuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for identifying on-site banners and other key links that drive clicks and conversions. Off-site vs. On-site I’ve addressed how to track off-site marketing campaigns, at “Google Analytics: How to
Using Google Analytics to Track On-site Promotions Read More »
With the right analytics plugin, a WordPress ecommerce merchant can access extensive data to track visitors and discover what they like and what they don’t, to convert more visitors. Here is a list of analytics plugins for WordPress. There are solutions to track visitors, create page and post reports, track events, produce heatmaps, and more.
Niche ecommerce companies should focus on their value proposition. Fellow contributor Pamela Hazelton provides excellent advice on the subject in “Value Propositions Increase Interest and Sales.” I will add one point to her article: The value proposition should address a sustainable competitive advantage that the company will have over competitors — current or future. Once
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Picture a potential customer working in his backyard. He opens his iPhone to search for “garden hose reel.” Unfortunately, there are no cell phone towers nearby with fast 4G connections. Thus his internet connection is painfully slow. Google’s search page loads quickly because it automatically optimizes pages for slow 3G connections. Among the first organic
Analyzing Page Speed for Visitors with Slow Connections Read More »
My firm is frequently engaged by companies to analyze data. One example is a manufacturer of building materials. The company’s profit was stagnant. It asked us to analyze sales data for customers, products, and regions to determine where to focus its marketing efforts and where to streamline operations, to lower costs. In this post, I’ll
Case Study: Data Analysis Increases Profit for Manufacturer Read More »
