There are many metrics in Google Analytics. The bounce rate is among the most prominent, but it’s also among the most misunderstood. In this post, I will address the bounce rate metric and provide guidance in using it. Google Analytics includes “Bounce Rate” in many reports under “Audience,” including Audience > Overview. Google Analytics includes […]
Google Analytics: Dissecting Bounce Rates for Ecommerce Read More »
Executing a successful A/B test is easier said than done. The learning curve can be steep. Measuring the outcome can be confusing. Google Optimize aims to address these difficulties in rolling out A/B tests. And the cost is compelling: It’s free. Getting Started with Google Optimize To get started, create a Google Optimize account, preferably using
The General Data Protection Regulation is now in effect. For website owners worldwide, compliance with GDPR seems daunting. Luckily, there are plenty of resources to help. Here is a list of resources for businesses to become compliant with GDPR. There are official E.U. resources, helpful checklists, webinars, tracking sites, a WordPress plugin, and even a
When switching to a new ecommerce platform or to another system, such as a marketing automation tool, merchants often overlook one key component: the data. Most providers will claim that the data migration is easy. But, in my experience, that is not always the case. I’ve managed many data migrations, small and large. In this
Content marketing can attract customers, build brand loyalty, and create overall engagement. But how do marketers know if their content — blog articles, videos, social posts — archives those goals? There are ways to analyze and measure the performance of content beyond sales. In this post, I’ll review basic metrics to gauge the effectiveness of your
Inventory planning is essential for merchants. Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, and lowers the risk of loss. It is important, therefore, to accurately predict inventory requirements. Google Analytics and Data Studio can assist by providing historical
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